Contract templates · Creators, Influencers & Fashion
Using someone's face in marketing without permission can lead to privacy and publicity claims. A signed release is standard practice for any shoot where people are identifiable.
A model release form is signed by a person who appears in photos or video, granting the photographer or brand the right to use their image for agreed purposes and waiving related claims.
When you need one
- Photo and video shoots for brands, campaigns or stock
- Content featuring identifiable people
Key clauses in a Model Release Form
These are the clauses the template includes, and what each one does for you.
Grant of rights
Grants the right to use the images and footage.
Permitted uses and media
Defines the media, such as advertising, social, web or print, and any limits.
Compensation
Records any fee or other compensation.
Waiver of claims
Waives claims such as invasion of privacy or right of publicity.
Minor's consent section
Lets a parent or guardian consent for a model under 18.
Common mistakes to avoid
- Shooting minors without guardian consent.
- Using images for paid ads when the release covered editorial use only.
- Not keeping the signed release with the image files.
How to use the template
Download the Word file
Buy the Model Release Form template on My Contract Lawyer and download the editable .docx straight after checkout.
Fill in the brackets
Add names, dates, fees, scope and governing law, and delete optional clauses that do not apply to your deal.
Check it against local law
Rules differ between US states, the UK and EU countries, especially for employment, consumer and property contracts. Have a lawyer review high-value or unusual deals.
Sign and keep a copy
Sign on paper or with any e-signature tool, and store the final version where both sides can find it.
Get the Model Release Form template
Lawyer-drafted and ready to edit in Word, Google Docs or Pages. One-time payment of $19, no subscription, instant download from My Contract Lawyer.
Frequently asked questions
Do I need a release for editorial photos?
Often not for genuine news use, but commercial and advertising use generally requires one.
Does GDPR affect model releases?
Yes. Images of identifiable people are personal data in the EU and UK, so the purposes and retention should be clear.
Can a model withdraw consent?
Under GDPR consent can be withdrawn, which is one reason releases often rely on contract rather than consent alone.
Related contract templates
Templates are a starting point, not legal advice, and using one does not create a lawyer-client relationship. Contract law differs between countries and states, so check the finished document against local law.