Contract templates · Creators, Influencers & Fashion
Influencer deals now involve real money and real regulatory risk. Advertising regulators in the US, UK and EU expect paid content to be clearly disclosed, and brands want usage rights that go beyond the creator's own feed.
An influencer and brand collaboration agreement sets the campaign deliverables, posting schedule, approval process, fees and gifting, usage rights for paid ads, exclusivity, ad disclosure requirements, a morality clause and termination.
When you need one
- Brands running influencer campaigns
- Creators negotiating paid partnerships
Key clauses in a Influencer & Brand Collaboration Agreement
These are the clauses the template includes, and what each one does for you.
Campaign deliverables and posting schedule
Lists posts, stories, reels or videos, the platforms and the dates.
Content approval process
Explains how drafts are submitted and how many revisions the brand gets.
Fees, gifting and payment terms
Sets the fee, payment timing and treatment of gifted products.
Content usage rights and paid ads
Defines whether the brand can reuse content in its own channels and paid ads, and for how long.
Exclusivity period
Stops the creator promoting competing brands for a set period.
Ad disclosure compliance (#ad)
Requires clear labels such as #ad in line with FTC, ASA and EU guidance.
Morality clause
Lets the brand end the deal if the creator's conduct damages its reputation.
Termination
Sets how either side can end the agreement and what is paid.
Common mistakes to avoid
- Unlimited usage rights in perpetuity for a single-post fee.
- No disclosure requirement, leaving both brand and creator exposed.
- Exclusivity periods with no extra payment.
How to use the template
Download the Word file
Buy the Influencer & Brand Collaboration Agreement template on My Contract Lawyer and download the editable .docx straight after checkout.
Fill in the brackets
Add names, dates, fees, scope and governing law, and delete optional clauses that do not apply to your deal.
Check it against local law
Rules differ between US states, the UK and EU countries, especially for employment, consumer and property contracts. Have a lawyer review high-value or unusual deals.
Sign and keep a copy
Sign on paper or with any e-signature tool, and store the final version where both sides can find it.
Get the Influencer & Brand Collaboration Agreement template
Lawyer-drafted and ready to edit in Word, Google Docs or Pages. One-time payment of $29, no subscription, instant download from My Contract Lawyer.
Frequently asked questions
Do influencers have to disclose sponsored posts?
Yes. The FTC in the US, the ASA and CMA in the UK and EU consumer protection rules all require clear disclosure of paid or gifted content.
What are usage rights?
Permission for the brand to reuse the creator's content beyond the creator's own post, often charged separately by duration and channel.
Is gifted product payment?
For disclosure purposes, usually yes.
Related contract templates
Templates are a starting point, not legal advice, and using one does not create a lawyer-client relationship. Contract law differs between countries and states, so check the finished document against local law.