Contract templates · Creators, Influencers & Fashion
An ambassador deal is a long-term relationship rather than a single campaign. The contract has to manage exclusivity, use of the ambassador's name and what happens if their conduct becomes a liability.
A brand ambassador agreement sets the term, the ambassador's duties, retainer and commission, exclusivity against competitors, the brand's right to use the ambassador's name and likeness, conduct standards and termination.
When you need one
- Long-term creator partnerships
- Celebrity or athlete endorsements
Key clauses in a Brand Ambassador Agreement
These are the clauses the template includes, and what each one does for you.
Term and ambassador duties
Sets the length of the relationship and appearances, posts or events required.
Retainer and commissions
Fixes the retainer and any commission on sales or codes.
Exclusivity and competitors
Stops the ambassador working with competing brands during the term.
Use of name and likeness
Grants rights to use the ambassador's name, image and likeness in agreed ways.
Conduct and morality
Sets conduct expectations and a morality clause.
Termination
Lets either party end the agreement and sets what is paid.
Common mistakes to avoid
- Exclusivity defined so widely it blocks unrelated work.
- Rights to the ambassador's likeness continuing after the term ends.
- No ad disclosure obligations.
How to use the template
Download the Word file
Buy the Brand Ambassador Agreement template on My Contract Lawyer and download the editable .docx straight after checkout.
Fill in the brackets
Add names, dates, fees, scope and governing law, and delete optional clauses that do not apply to your deal.
Check it against local law
Rules differ between US states, the UK and EU countries, especially for employment, consumer and property contracts. Have a lawyer review high-value or unusual deals.
Sign and keep a copy
Sign on paper or with any e-signature tool, and store the final version where both sides can find it.
Get the Brand Ambassador Agreement template
Lawyer-drafted and ready to edit in Word, Google Docs or Pages. One-time payment of $29, no subscription, instant download from My Contract Lawyer.
Frequently asked questions
How is a brand ambassador different from an influencer campaign?
An ambassador is a longer, often exclusive relationship; a campaign agreement covers a defined set of posts.
Are commissions common?
Yes, many ambassador deals combine a retainer with commission tracked through codes or links.
What does a morality clause do?
It lets the brand end the relationship if the ambassador's conduct brings it into disrepute.
Related contract templates
Templates are a starting point, not legal advice, and using one does not create a lawyer-client relationship. Contract law differs between countries and states, so check the finished document against local law.