For 14 years, Legal Desire has been the publication legal decision makers read before they decide.
Today we reach over 1M+ monthly overall outreach, 40+ Jurisdictions, and covering all practices.
If your audience is law firm partners, in-house counsel, general counsel, legal operations leaders, legal tech buyers, or law students preparing to enter the profession, you are looking at the right media partner.
The Numbers
| Channel | Reach |
| Monthly search impressions | 300,000+ |
| Monthly unique visitors | 85,000+ |
| LinkedIn followers (Legal Desire) | 12,000+ |
| LinkedIn followers (Anuj Kumar, Founder) | 20,000+ |
| Instagram followers (Fashion Law Journal sister brand) | 100,000+ |
| Newsletter subscribers (15K+) | Growing daily |
| Years publishing | 14 |
| Law firm relationships | 70+ |
| Geographic reach | US, UK, EU, Middle East, India, APAC |
Who Reads Legal Desire
42% Law firm professionals including partners, associates, BD heads, marketing leads, and knowledge managers at firms ranging from AmLaw 200, Magic Circle, and Global 200 to leading regional firms across Asia and the Middle East.
26% In-house counsel including general counsel, deputy GCs, legal ops leaders, and senior corporate counsel at Fortune 500, FTSE 350, and Indian listed companies.
18% Legal tech and services buyers evaluating contract management, e-discovery, AI tools, ALSPs, and outsourced legal services.
14% Legal academics, students, and researchers at top law schools globally.
How You Can Reach Them
1. Display Advertising
Run-of-site banners, leaderboards, and sidebar units. Targeted by category (M&A, Disputes, Legal Tech, In-house, Forensics) or geography. CPM and flat-rate options available. Premium positions have a 30-day waitlist.
The bookable display product is our Homepage Featured Placement, which puts your brand on the Legal Desire homepage for seven days (package code LD-HOMEPAGE, from $299). Other display formats and run-of-site buys are quoted individually.
Order now: Homepage Featured PlacementSee all display options
2. Sponsored Articles
Long-form sponsored content authored by your subject matter experts, edited to Legal Desire editorial standards, and published with full disclosure under a “Partner Insight” label. Distributed across our newsletter and social channels. Standard 1,500-2,000 word piece with two stock images and one custom graphic. Live for 24 months minimum.
Two related products sit alongside the standard sponsored article. Link Insertion (LD-LINKINSERT, from $249) adds a contextual link into an existing, already published Legal Desire article, but only where the link genuinely belongs in that piece. Injury Law Sponsored Post (LD-INJURY, from $399) is a sponsored article placed in our personal injury coverage, which is priced separately from the general sponsored article rate.
Order now: Sponsored ArticleOrder now: Link InsertionOrder now: Injury Law Post
3. Press Releases and Deal Announcements
Dedicated post under Law Firm Updates or Deals categories. Edited for clarity and legal media style. Published within 24 hours. Includes social distribution and newsletter inclusion where editorially relevant.
Two tiers: Press Release Fast-Track (LD-PR, from $199) publishes on Legal Desire within 24 business hours, and Press Release + Newswire (LD-PR-WIRE, from $349) adds syndication through a third party newswire. Full detail, submission guidelines and an FAQ are on the press release page.
Order now: Press Release Fast-TrackOrder now: Press Release + Newswire
4. Newsletter Sponsorship
Title sponsorships, primary sponsor slots, and classified-style listings inside The Deal Sheet (daily M&A), The Counsel Brief (weekly in-house and law firm), and The Forensic File (bi-weekly forensics and disputes). Limited inventory. First-right-of-renewal for sponsors who hit 6 issues.
Newsletter Title Sponsor is package code LD-NEWSLETTER, from $250.
Order now: Newsletter Title Sponsor
5. Publisher Plans (subscription)
Three tiers for firms that want a continuous presence on Legal Desire instead of one-off buys. Includes deal posts, lateral moves, partner promotions, articles, custom firm hub pages, and newsletter inclusion. See the Publisher Plans page for full details.
See Publisher PlansBrowse one-off placements
6. Lead Generation Campaigns
Gated whitepapers, webinars, and survey reports built and distributed in partnership with Legal Desire’s editorial team. We have run programs that generated 400+ qualified leads in 30 days for legal tech vendors. Pricing on request.
7. Custom Research Reports
We will commission, write, and publish a co-branded research report on a topic you choose, from data collection through to launch event with pickup in global leading media houses. Pricing starts at $25,000 for end-to-end production.
8. Events and Webinars
We host and co-host roundtables, virtual summits, and physical events. Sponsorship and speaking opportunities available.
9. Legal Job Listings
Post a legal vacancy to the Legal Desire audience of law firm professionals, in-house counsel and legal operations staff. A Legal Job Listing (LD-JOB-30, from $99) stays live for 30 days. A Featured Legal Job Listing (LD-JOB-FEAT, from $199) runs for the same period with featured placement so it sits above standard listings.
Order now: 30-Day Job ListingOrder now: Featured Job Listing
10. Bulk and Agency Packages
If you are placing content regularly, buying in bulk is cheaper per placement and gets you reserved slots, priority in the editorial queue, one invoice and a named contact. Credits work across both Legal Desire and our sister title Fashion Law Journal, and packs are valid for 12 months. The 5-Pack (BULK-5, from $1,495) and 10-Pack (BULK-10, from $2,790) are blocks of sponsored article credits. The Agency Monthly Retainer (BULK-RETAINER, from $1,100 per month) is a rolling monthly arrangement with no fixed term. Full detail is on the Bulk and Agency Packages page.
Order now: 5-PackOrder now: 10-PackOrder now: Monthly Retainer
For Agencies and Multi-Client Programmes
SEO and PR agencies placing on behalf of several clients, and in-house teams running a continuous programme, should start on our Bulk and Agency Packages page rather than ordering placements one at a time. It covers the three package tiers, how credits are drawn down across multiple clients and both of our titles, the 12-month validity on packs, how the monthly retainer works, and how ordering and reporting run day to day. Client confidentiality is covered there in full: we do not publish, share or reference your client list, and we do not name the agency behind a placement.
Editorial and Disclosure Policy
Everything on this page is a paid placement, and we treat that as something to state plainly rather than hide. Every paid placement on Legal Desire carries a visible label, such as “Partner Insight” or a sponsored tag, so a reader can always tell that a piece was paid for. Every outbound link inside a paid placement carries rel="sponsored", in line with Google’s link spam policy on links that pass value in exchange for payment. That applies to sponsored articles, press releases, link insertions, job listings and bulk package placements alike.
We do not sell unlabelled placements, and we do not sell dofollow paid links, at any price or at any volume. If a brief requires either of those, we are not the right publisher for it and we will say so before taking the order rather than after. We also retain final editorial judgement on paid content: we will decline anything we cannot fact check, anything defamatory or attacking a named competitor, and anything thin enough to damage the publication. A placement we decline is refunded rather than quietly downgraded.
This policy protects advertisers as much as it protects readers. A paid link that is not marked up correctly is a risk to the advertiser’s own site, and a publication whose readers cannot trust its labelling is worth less to everyone who buys space in it.
What Sets Us Apart
We are not a press release wire. Every paid placement is editor-reviewed and meets Legal Desire’s quality standards. That is why our audience trusts what we publish, including the things sponsors pay for.
We are independent. No corporate parent, no sales targets dictating editorial. Founded and run by Anuj Kumar, lawyer and media entrepreneur.
We are global. Our audience is not concentrated in one jurisdiction. If you are a US firm wanting to reach Indian and Middle Eastern in-house teams, or a London firm looking at APAC GC reach, Legal Desire delivers a footprint that purely-domestic legal media cannot.
We move fast. Standard turnaround on a press release or deal post is 24 hours. Sponsored articles are 5-7 working days from copy approval. Newsletter slots can be confirmed and live within 72 hours.
How to Get Started
The fastest route is the self-serve order portal, where you can see live prices for every package above and order without waiting for a quote. For anything custom, or if you would rather talk it through first, write to us at office@legaldesire.com.
Open the order portalBulk and agency packagesSubmit a press release