Legal Desire Insider
Legal tech, legal marketing, and the systems that make legal work faster.A weekly letter for lawyers, firm partners and in-house teams. One problem an issue, tested, with the working shown. Practical detail, not predictions.
Get it free, every week.
No paywall, no premium tier, one click to unsubscribe.
Form not loading? Subscribe on our beehiiv page instead.
Why this one is different
Our industry gets plenty of predictions and very little practical detail. Plenty of “AI will transform legal services”. Almost nothing about what to change on your own website this afternoon.
Insider is the other thing. Every issue takes one problem a firm actually has, tests it, shows the working, and ends with something you can do without a budget or a committee.
What the tools really do
Honest reads on the software firms are being sold. The workflow it replaces, what it costs in practice, and where it quietly falls over.
Getting found and getting cited
Search, AI visibility, the pages that win client questions, and the advice that is being oversold to firms right now.
The systems behind the practice
Intake, drafting, billing, reporting. What can genuinely be automated in a small or midsize firm, and what cannot.
Numbers, not vibes
Real search data, real test results, and the method shown so you can run it yourself and disagree with us.
Issues
Your Firm’s Website Is Not Getting Cited by AI. Here Is Why.
I asked Claude five ordinary legal questions and wrote down every source it used. A software company answered one of them three times over.
Who writes it
Anuj Kumar, founder of Legal Desire Media. Legal Desire has published legal industry news and analysis for 14 years, and alongside the publishing he works with law firms on exactly the problems this letter covers: getting found, getting cited, and getting the marketing and technology side of a practice working properly.
Common questions
How often does it arrive?
Once a week. One issue, one subject, no digest of links you have already seen.
Is it free?
Yes. No paywall and no premium tier.
Who is it for?
Lawyers, firm partners, legal operations and in-house teams, mostly in the United States, the United Kingdom, Europe and the Gulf. You do not need a technical background for any of it.
Can I read it without subscribing?
Yes. Every issue is published in full on this page as well.
Can we sponsor it?
Yes. One sponsor per issue, clearly labelled, and we say no to anything our readers would not want. Details on our advertise page, or email anuj@legaldesire.com.
Start with the next one
It goes out this week. One email, one subject, and something you can act on the same day.