Latham & Watkins Advises Vibe.co in Acquisition by Walmart

Walmart and Vibe.co announced that they have entered into an agreement under which Walmart will acquire Vibe.co, a self‑serve connected TV advertising platform designed to simplify advertising for small‑ and mid‑sized businesses and mid‑market brands. The transaction is subject to customary closing conditions, including the expiration or early termination of the applicable waiting period under the Hart‑Scott‑Rodino Antitrust Improvements Act of 1976, as amended. Terms of the transaction were not disclosed.

Latham & Watkins LLP represents Vibe.co in the transaction with a corporate deal team led by Bay Area partner Luke Bergstrom and New York partner Jane Greyf, with counsel Jennifer Wong and Raphaël Darmon and associates Cristina Lombardi, Giovanni Novi, Blake Clevenger, and Max Siegel. Advice was provided on benefits and compensation matters by Bay Area partner Julie Crisp and Paris partner Matthias Rubner, with associates Aaron Tso and Yanis Gaoua; on labor and employment matters by Chicago partner Nineveh Alkhas, with associate Alexis Pinzon; on antitrust matters by Bay Area partner Joshua Holian, with associates Kristen Previto and Alec Dougherty; on ex‑US FDI matters by Hamburg partner Jana Dammann de Chapto; on intellectual property matters by counsel Arielle Singh, with associate Tyler Israel; on data privacy matters by London partner Gail Crawford and Houston partner Robert Brown, with associates Ryleigh Chen and Clarence Cheong; on tax matters by Bay Area partner Grace Lee and Paris partner Estelle Philippi, with associates Dennis Poehland, Hugo Matricon, and Emilie Scandola; and on insurance matters by Los Angeles partner Harrison White.