Latham & Watkins Advises MyHealthTeam in Acquisition by Swoop

Swoop, an industry leader in AI-driven, data-powered omnichannel healthcare marketing, has announced its acquisition of MyHealthTeam, the creator of one of the largest and highly engaged opted-in patient social networks in the US. This acquisition marks a significant step in Swoop and MyHealthTeam’s mission to transform healthcare marketing by fostering deeper, privacy-compliant connections between pharmaceutical brands, healthcare providers, and patients and improving healthcare outcomes by making it easy for patients to find the right community and medically approved information, and support they need to best manage their condition.

Latham & Watkins LLP advised MyHealthTeam in the transaction with a corporate deal team led by Bay Area partner Benjamin Potter, with associates Luke Blackett, Ben Bouwman, and Zack Dawson. Advice was also provided on compensation and benefits matters by Bay Area partner James Metz; on tax matters by Bay Area partner Kirt Switzer, with associate Derek Gumm; on intellectual property matters by Bay Area counsel Arielle Singh, with associate Karen Sung; on data privacy matters by Bay Area partner Heather Deixler, with associate Zac Alpert; on FDA regulatory matters by Washington, D.C. partner Ben Haas; on healthcare regulatory matters by Bay Area partner Betty Pang; on antitrust matters by Washington, D.C. partner Patrick English; and on emerging company and general corporate matters by Austin associate Clayton Cromer.