Kirkland & Ellis is advising Mediaocean, the mission-critical platform for omnichannel advertising, and a portco of Vista Equity Partners, on the acquisition of Flashtalking, a leading independent ad management platform. The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalization, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies.
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