New York, 16 April 2021 – Global law firm Hogan Lovells advised Pulse Sports & Entertainment (PSE) in an agreement to represent the English Premier League Everton Football Club in its plans to grow strategic partnerships and further develop a presence in the Americas.
The English Premier League club, founded in 1878, rolled out its new International strategy identifying North America as a key growth market.
PSE will work directly with the club in areas including marketing, digital, content, communications, business development, and fan engagement. It will also assist Everton on the organization of the club’s preseason tours on the American continent.
PSE’s team is headed by Jurgen Mainka, who has held senior positions at four Major League Soccer clubs, as well as Concacaf, and worked in the game for more than 25 years. “We are truly honored to have Everton FC as the first client at Pulse Sports and Entertainment.” Jurgen said.
Everton’s plans in the U.S. include:
• In-depth fan engagement both in person and through technology and digital assets
• A new soccer school program to launch across 15 states this summer
• Summer camps
Where the legal industry reads first.
Enjoyed this article? Get the biggest legal industry updates, deals, appointments, insights and expert interviews in your inbox, free.
No spam. Unsubscribe anytime.From Legal Desire
Is your firm the one being cited, or the one being skipped?
We ran the test. On several everyday legal questions, software companies are answering and law firms are not. We help firms fix that, and we build the technology behind the practice.
Lawyers and firms: get featured on Legal Desire
Share your deals, lateral moves, firm news and insights with 1M+ monthly readers: founders, law firm partners, general counsel and practising lawyers across the US, UK, EU and GCC.
Get featuredSubmit a press releaseThe advising firms, the named deal team, the value and the parties, with every other announced deal by the same firms and lawyers. Open the deal record
