Call for Papers: International Conference “Social Media Revolution: The end of Traditional Marketing Communication?”

Call for papers We welcome author(s) to write original papers/case studies singly/jointly/with students, on themes mentioned below-

• Evolutionary trends in Communication Media
• Engaging with customers: Is social media the end of evolution?
• The role of advertising agencies in the age of social media
• Challenges for media planners
• Re-inventing traditional media
• Integrating Social Media with key areas of business such as PR, Customer Service, Marketing and Advertising
• Taking New Initiatives in the Field of Advertising
• Creating a successful social marketing program in the digital marketing world
• Understanding the digital consumers in emerging markets
• Social media Data analytics and usage in marketing strategy
• Emergence of Digital Advertising: Dilemma’s, Challenges and Opportunities
• Social Media Marketing: A Competitive Tool for 21st Century Marketers
• Digital Communication and Promotion: Changing Dynamics in Advertising The themes are indicative and not exhaustive within the areas of Marketing/Social Media/ /Behavioral Sciences.

Important Dates

Last date for Submission of Abstract: May 23 rd, 2016

Notification of Acceptance of Abstract: May 27th , 2016

Last Date for submission of Full Paper: July 1st , 2016

Notification of Acceptance of Paper: July 15th, 2016

Last Date for Registration: August 1st, 2016

Conference Date: August 24th, 2016

Brochure: http://ibsindia.org/Intl-Conf-IBS-Pune.pdf