Weil advised PSG in its investment in Button, a leader in mobile commerce optimization and retail media. PSG joins existing investors Redpoint Ventures, Norwest Ventures, and Icon Ventures, which will continue their partnership with Button.
The Weil team was led by Private Equity partner David Gail and included Private Equity associates Spencer Finney, Hunter Zepeda and Nneka Ukpaby; Executive Compensation & Benefits partner Jennifer Britz; U.S. Privacy & Cybersecurity Head Olivia Greer; Technology & IP Transactions partner Max Scott and associates Amy Montoya and Ashley Tanaka; Employment partner Rebecca Sivitz and associate Zeinab Bakillah; and Tax partner Jonathan Macke and associate Josh Schonfeld.
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