Omnicom (NYSE: OMC), a leading global marketing and corporate communications company, has announced it has agreed to acquire Flywheel Digital, the digital commerce business of Ascential (LSE: ASCL.L), for a net cash purchase price of approximately US$835 million. Flywheel’s services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such as Amazon, Walmart, and Alibaba.
Latham & Watkins LLP represents Omnicom Group in the transaction with a corporate deal team led by Chicago partners Bradley Faris and Jason Morelli, with associates Alice Bradshaw and Grace Kim. Advice was also provided on tax matters by Washington, D.C. partner Nick DeNovio; on intellectual property matters by New York partner Jeff Tochner; on employment and benefits matters by Washington, D.C. partner David Della Rocca; on litigation matters by New York partner Jeff Hammel; on UK corporate matters by London partner Sam Newhouse; and on antitrust matters by Washington, D.C. partner Farrell Malone and Brussels partner Héctor Armengod.
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