Latham & Watkins Advises on Perion’s US$420 Million Merger With Affle

Perion (Nasdaq & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, and Affle 3iL Ltd., a subsidiary of Affle International Pte. Ltd. (Affle), a global technology company delivering AI-led solutions in mobile advertising, announced that they entered into a definitive agreement under which Affle will acquire Perion in an all-cash transaction. Upon closing of the transaction, Perion will become a wholly owned subsidiary of Affle, and will continue to operate under the Perion brand. Under the terms of the definitive merger agreement, which has been unanimously approved by Perion’s Board of Directors, Perion’s shareholders will receive cash consideration of US$11.70 per share. The transaction represents an equity value for the company of approximately US$420 million and represents a 34.5% premium to the company’s closing share price on October 30, 2026. The transaction is expected to be completed in early 2027, subject to customary closing conditions.

Latham & Watkins LLP represents Canaccord Genuity, financial advisor to Perion, in the transaction with a corporate team led by Los Angeles partner Steven Stokdyk, with associate Dylan Shamoon.