Latham & Watkins has advised Two Circles, a data-driven sports and entertainment business, on an agreement to acquire KORE, a market-leading intelligence platform for fans and partnerships. This acquisition will enhance the company’s proprietary technologies and support its unique data-driven approach to increasing the value of sports and entertainment for fans and rightsholders.
Two Circles will serve more than 700 organizations active in sports and entertainment, with the acquisition bringing new clients, including NASCAR, The Madison Square Garden Company, and 118 of the 154 professional US teams from the “big 5” men’s leagues. Together, the combined organization will offer best-in-class products and services, underpinned by the KORE platform, to grow audiences and revenues in the digital era of sports and entertainment.
The Latham team was led by London corporate partner Farah O’Brien, Silicon Valley corporate partner Chad Rolston, London Entertainment, Sports & Media Practice partner Patrick Mitchell, and New York corporate counsel Rob McGuire.
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