ShopMy, the platform transforming creator marketing into a powerful performance channel, has announced a US$77.5M Series B funding round led by Bessemer Venture Partners and Bain Capital Ventures, with participation from Menlo Ventures and previous investors Inspired Capital and AlleyCorp. The round features Jeremy Levine, Bessemer Venture Partners (Pinterest, Shopify, LinkedIn); Scott Friend, Bain Capital Ventures (Rent the Runway, Attentive, Docusign); Amy Wu, Menlo Ventures (Higgsfield, Mozi, Epic Games), and strategic investors including Geoff Donaker (Yelp COO), Eric Chan (Gap CBO), Campbell + Jett Puckett, Shea McGee, and Camila Coehlo.
Latham & Watkins LLP represented ShopMy in the transaction with an Emerging Companies & Growth deal team led by New York partner Eli Curi, with associates Andres Medina-Jordan, Lauren Lockett, and Taleah Tyrell.
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