Hogan Lovells Cadwalader advises Maguar Capital and Navori Labs on the acquisition of Carousel Digital Signage

Carousel provides a cloud-based, hardware-agnostic content management platform and brings deep domain expertise across education, government and corporate communications. Founded in 1997 and headquartered in Minneapolis, Minnesota, Carousel serves more than 1,100 customers across higher education, K-12, government and corporate communications and supports a broad range of player platforms, including Apple TV. Carousel’s management team and 30 employees will join the Navori Labs Group and continue to serve Carousel’s customers and partners.

With the acquisition of Carousel, the Group significantly expands its presence in North America, its biggest market, and strengthens its position as the world’s largest independent and channel-focused, pure-play digital signage software provider. The transaction follows the 2025 acquisition of UK-based digital signage provider Signagelive and fits seamlessly into Navori Labs’ verticalization strategy based on its new product Qompose. The combined Group operates development and commercial teams across Switzerland, the United States, Canada, France, the UK, the UAE, Saudi Arabia, India and Australia, while retaining its global headquarters in Lausanne.

Hogan Lovells Cadwalader, led by Dr. Nikolas Zirngibl, Head of Corporate and Finance in Germany, regularly advises Munich-based tech investor Maguar Capital on investment and M&A transactions, including its investment in Navori Labs and the acquisition of Signagelive in 2025.

The Hogan Lovells Cadwalader team was jointly led by partners Dr. Nikolas Zirngibl and Will Yavinsky together with senior associates Dr. Dominik Lang and Ali Morris. The core Corporate/M&A team also included associates Gregory Packer and Julia Dingeldey, senior attorney Stephen Ries and paralegal Gabriela Martinez.

Partners Aleksander Dukic and Brian Curran, counsel Deborah Wei and associate Laurine Verwiel handled the International Trade aspects of the transaction, while partner Rachel Dale provided SOAR support. The Intellectual Property and Data Privacy work was covered by counsels John Fraczek and Khaled Mowad, associate Ellen Jin and trademark clerk Brittany Chouhan.

On Employment, the team comprised partner Kenneth Kirschner and associates Olivia McCann and Laura Penaranda. Partners Caitlin Piper and Krisa Benskin, supported by senior associate Laura Pappas, covered the Tax aspects of the transaction. Support on Government Contract matters was provided by partners Joel Buckman and Stacy Hadeka together with senior associate Taylor Hillman.