Silicon Valley – Global law firm Hogan Lovells has advised Salesforce, the #1 AI CRM, as it signs a definitive agreement to acquire Contentful Global, Inc., a composable content platform that delivers personalized digital experiences at scale.
The acquisition will enhance Salesforce’s Headless 360 with a native, enterprise-grade content layer that connects customer data with engaging content experiences across Salesforce’s leading applications. By leveraging Data 360, Agentforce, and Contentful’s composable APIs, global enterprises can seamlessly deliver personalized, AI-assembled experiences at scale across every channel.
The transaction is expected to close in the third quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions, including the receipt of required regulatory approvals.
The Hogan Lovells cross-office deal team was led by partner Jane Ross (M&A, Silicon Valley), senior associate Regina Mendoza (Private Equity & Funds, San Francisco), and associates Kaitlyn Hittelman (M&A, Los Angeles), Isolte Beal (M&A, Silicon Valley), and Julia Walters (M&A, Boston).
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