Global law firm Freshfields has advised Fevertree Drinks plc (‘Fever-Tree’), the world’s leading supplier of premium carbonated mixers, on its strategic partnership with Molson Coors to drive the next stage of Fever-Tree’s growth in the US.
Since first entering the US market in 2008, Fever-Tree has consistently delivered very strong growth in the US and has become the number one tonic and ginger beer brand across America. The market leading position that Fever-Tree has built, combined with Molson Coors’ expertise, scale and total beverage ambition, provides a transformational platform to drive the brand to the next level in its largest and most dynamic market.
The Freshfields team was led by partner Kate Cooper and associate Arian Thomas, together with Alastair Chapman and Justin Stewart-Teitelbaum on antitrust matters, working with Alex O’Connell, Fever-Tree’s General Counsel.
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