A cross-border Dentons team has advised Sticks’n’Sushi, the Denmark-founded Japanese restaurant group backed by McWin Capital Partners, on its strategic entry into the Czech Republic through a cross-border joint venture, marking an important milestone in Sticks’n’Sushi’s European growth strategy and the brand’s debut in the Czech market.
The transaction establishes Sticks’n’Sushi’s first-ever joint venture, partnering with Czech company Sushi Group s.r.o. to develop and operate Sticks’n’Sushi restaurants in the Czech Republic, with the first location at Jungmannovo Square in Prague expected to open in autumn 2026. The joint venture creates the platform for the brand’s long-term expansion in the Czech market and represents a significant strategic step for both partners.
The transaction reflects Sticks’n’Sushi’s continued growth across Central and Northern Europe, alongside its established presence in Berlin and upcoming opening at Copenhagen Airport.
Andreas Karlsson, CEO of Sticks’n’Sushi, commented: “Entering the Czech Republic is an important step in our continued growth across Central and Northern Europe. Prague is a vibrant, cosmopolitan city with a strong dining culture, and we are excited to bring our concept to a new audience through this partnership. We look forward to building on the momentum we’ve established in Copenhagen, London and Berlin, and to becoming part of the Prague’s culinary scene.”
The Dentons team was led by Partner Karolina Cotronei, who advised Sticks’n’Sushi throughout the transaction with support from Chris Watkinson on the structuring of the joint venture arrangements and Jana Málková Želechovská on Czech law aspects. Dentons advised on all legal aspects of the transaction, including the structuring and negotiation of Sticks’n’Sushi’s first franchise framework, the joint venture arrangements, the commercial agreements governing the operation of the business, and the coordination of Czech and English law advice through signing and completion.
Karolina Cotronei said: “We are delighted to have advised Sticks’n’Sushi on this significant stage in its international expansion and on the establishment of its first joint venture. The transaction reflects the increasingly sophisticated legal and commercial structures being used by international hospitality brands as they enter new markets while partnering with experienced local operators. It has been a pleasure to work alongside the Sticks’n’Sushi team and Sushi Group on this milestone transaction. We wish both partners every success as they grow the business together and establish the brand’s presence in the Czech market.”
Dentons continues to support leading international hospitality and consumer brands on cross-border expansion, including market entry strategies, franchising, joint ventures, strategic partnerships and corporate expansion across Europe and internationally.
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