Contract templates · Agencies & Client Services
White-label arrangements only work if the end client never sees the provider. The agreement protects that confidentiality and the reseller's client relationships.
A white-label services agreement lets a reseller sell another provider's services or products under its own brand. It covers the services, pricing and margins, confidentiality of the arrangement, non-solicitation of end clients, quality standards and branding.
When you need one
- Agencies reselling SEO, development or software
- Product brands using a white-label manufacturer
Key clauses in a White-Label Services Agreement
These are the clauses the template includes, and what each one does for you.
Services and branding
Defines what the provider delivers and confirms it carries the reseller's brand only.
Pricing and margins
Sets wholesale pricing and the reseller's freedom to set its own retail price.
Confidentiality of the arrangement
Keeps the existence of the white-label arrangement confidential.
Non-solicitation of end clients
Stops the provider approaching or accepting the reseller's end clients.
Quality standards
Sets service levels and quality checks.
IP and branding
Clarifies who owns the reseller's branding and the provider's underlying technology.
Common mistakes to avoid
- Letting the provider's name appear in deliverables, emails or metadata.
- No non-solicit, so end clients are poached.
- Committing to client service levels the provider has not agreed.
How to use the template
Download the Word file
Buy the White-Label Services Agreement template on My Contract Lawyer and download the editable .docx straight after checkout.
Fill in the brackets
Add names, dates, fees, scope and governing law, and delete optional clauses that do not apply to your deal.
Check it against local law
Rules differ between US states, the UK and EU countries, especially for employment, consumer and property contracts. Have a lawyer review high-value or unusual deals.
Sign and keep a copy
Sign on paper or with any e-signature tool, and store the final version where both sides can find it.
Get the White-Label Services Agreement template
Lawyer-drafted and ready to edit in Word, Google Docs or Pages. One-time payment of $29, no subscription, instant download from My Contract Lawyer.
Frequently asked questions
Is white-labelling legal?
Yes, though consumer laws still require accurate claims about the product.
Who is liable to the end client?
The reseller, because it sells under its own brand. It should get matching commitments from the provider.
Can the provider work with my competitors?
Unless exclusivity is agreed, yes.
Related contract templates
Templates are a starting point, not legal advice, and using one does not create a lawyer-client relationship. Contract law differs between countries and states, so check the finished document against local law.