Legal Desire Interview Series
Tell the story behind the work, to the people who do it.
Legal Desire interviews general counsel, law firm partners and the people building the legal industry’s technology. The questions are about the decisions, not the press release.
Our readers are lawyers, general counsel, firm partners and legal operations teams across the United States, the United Kingdom, Europe and the Gulf. They read Legal Desire to work out what other people in their position are actually doing, which is exactly what a good interview gives them.
What we ask about
Every interview is built around a decision you have already made, not around your firm’s positioning. The strongest pieces we publish answer a question a reader is currently stuck on.
How you built the function
Team structure, what you kept in-house and what you sent out, the panel review that changed your spend, the first technology you bought and whether it earned its place.
The practice behind the practice
How a practice group gets built from nothing, what a lateral move actually costs, pricing outside the billable hour, and the cross-border work that turned out harder than the pitch deck said.
What the product really does
The workflow you replaced, what firms get wrong in evaluation, how the pricing model was set, and the honest limits of the tool as it stands today.
Where the rules are heading
New instruments, enforcement priorities, and the gap between what a framework says and how it is applied in practice.
What it costs you
- One email to say yes. Tell us roughly the area you want to talk about. If it is not a fit we will say so straight away rather than leave it open.
- Questions in advance, always. We send eight to twelve written questions built around your work. Nothing is sprung on you.
- Answer in writing, or talk for thirty minutes. Most people answer in writing on their own schedule. If you would rather talk, we record a thirty minute call and write it up.
- You approve the draft. You see the full piece before it goes anywhere. Factual corrections and clarifications are yours to make. We keep editorial judgement on the framing.
- We publish and distribute. The interview goes live with your photograph and title, into the newsletter, and onto our social channels.
Total time for most interviewees: under an hour, spread across a fortnight. We have never needed more than two rounds on a draft.
What you get
- A permanent, indexed page on a fourteen year old publication, under your own name and title.
- Distribution to a readership of practising lawyers, general counsel and firm decision-makers, not a general business audience.
- A piece you can send to a client, a hiring candidate or a panel committee without it reading as marketing.
- Your firm or company named and linked, once, in the introduction.
Interviews are editorial. There is no fee to take part and no fee to be considered. If you are looking for paid placement, that is a different product and it lives on our advertise page, clearly labelled as such.
Common questions
Can our communications team handle it?
Yes. Plenty do. We will still want the answers to come from the named person, in their own words, because that is the whole point of the format.
Can we see the questions before agreeing?
Yes. Ask and we will send them. Agreeing to read the questions is not agreeing to the interview.
Can we decline a specific question?
Yes. Tell us and we drop it. We would rather publish ten good answers than eleven with one hedged.
How long between saying yes and publication?
Usually two to three weeks, driven almost entirely by how fast the answers come back.
Can we republish it ourselves?
Yes, on your own site or profile, with a link back to the original. We ask that the full piece stays intact.
Put your name forward
Use the form below with your name, role, organisation and one line on what you would want to talk about. That is enough to start. If you are pitching someone else, say who they are and why now. If you would rather write to us, office@legaldesire.com reaches the same place.
Interview series
Put a name forward
Tell us who should be interviewed and what they would talk about. If it is not a fit we will say so straight away rather than leave it open.
Prefer email? Write to anuj@legaldesire.com and it reaches the same place. The form is faster because it asks for what we would have to ask you anyway.