These packages are for SEO and PR agencies placing content on behalf of several clients, and for in-house marketing and BD teams running an ongoing programme rather than a one-off placement.
If you only need a single article or a single press release, you do not need this page. Order it directly from the order portal or read Advertise with Legal Desire. Bulk starts making sense at around five placements.
Order the 5-PackOrder the 10-PackStart a Monthly Retainer
Why buy in bulk
Predictable slots. Editorial inventory is finite. Sponsored articles, homepage placements and newsletter slots all compete for the same limited space, and premium positions run a waitlist. Pack and retainer holders get their slots reserved ahead of one-off orders, so you can commit to a client calendar and actually hold to it.
Priority turnaround. Pack and retainer work goes to the front of the editorial queue. In practice that means your drafts get read first when several jobs land the same day.
One invoice. One purchase order, one payment, one reconciliation. You are not chasing finance for approval on every individual placement, and your client billing gets simpler because you know the unit cost upfront.
A named contact. Every pack and retainer is assigned a person, not a shared inbox. You get their direct email, they know your clients and your house style, and briefs do not have to be re-explained.
Better unit economics. The per placement cost inside a pack is lower than ordering the same placements individually, and the 10-pack is lower again than the 5-pack.
Two publications, one budget
Your credits work across both of our titles:
- legaldesire.com, our legal industry publication, reaching law firm partners, in-house counsel, legal operations leaders and legal technology buyers.
- fashionlawjournal.com, our sister title covering fashion law, brand protection, IP, luxury and retail regulation.
You do not have to decide the split when you buy. A 10-pack can be six placements on Legal Desire and four on Fashion Law Journal, or any other mix, decided as your client calendar develops. This matters if you handle a mixed roster, for example a fashion brand client alongside a legal technology client. One budget covers both.
The three packages
| 5-Pack | 10-Pack | Monthly Retainer | |
|---|---|---|---|
| Package code | BULK-5 | BULK-10 | BULK-RETAINER |
| Price | from $1,495 | from $2,790 | from $1,100 per month |
| What you get | 5 sponsored article credits | 10 sponsored article credits | An agreed monthly allocation of placements, set with you when you start |
| Validity | 12 months from purchase | 12 months from purchase | Rolling month to month, no fixed term |
| Use across both titles | Yes | Yes | Yes |
| Use across multiple clients | Yes | Yes | Yes |
| Named contact | Yes | Yes | Yes |
| Priority editorial queue | Yes | Yes | Yes, highest priority |
| Reserved slots booked ahead | Yes | Yes | Yes, a standing monthly slot |
| Reporting | On request | On request | Monthly, automatically |
| Order 5-Pack | Order 10-Pack | Start Retainer |
Prices are shown as “from” because we review them periodically. The order portal always carries the live price, so treat it, not this page, as the source of truth when you are quoting a client.
5-Pack Sponsored Articles (BULK-5)
Five sponsored article credits, valid for 12 months. The right size for an agency with two or three legal or fashion clients who each want a couple of placements a year, or for a single client testing whether the channel works before committing further.
10-Pack Sponsored Articles (BULK-10)
Ten credits, valid for 12 months, at a lower cost per placement than the 5-pack. This is the common choice for agencies with a roster, because ten placements spread over a year is roughly one a month with room for a client to move a date.
Agency Monthly Retainer (BULK-RETAINER)
A rolling monthly arrangement rather than a block of credits. You get an agreed allocation of placements every month, a standing slot in the editorial calendar, the highest priority in the queue, and a monthly report without having to ask for it. We set the allocation with you at the start based on what you actually need, and we can revise it as your roster changes.
The retainer is month to month. There is no minimum term and no annual lock-in. Cancel before your next renewal date and it stops. We would rather you stay because it works than because a contract says you have to.
Order the 5-PackOrder the 10-PackStart a Monthly Retainer
How ordering works
- Buy the pack or start the retainer through the order portal using the buttons on this page. You pay once for a pack, or monthly for the retainer.
- We introduce your named contact and set up your account. Tell us your client list, your house style preferences and any conflicts we should know about.
- Draw down as you go. For each placement you submit a brief or a draft, name the client, name the title you want it on, and give us the target date. Copy comes in as a Google Doc link set to “anyone with the link can view”, or as a Word file.
- We edit and schedule. Your contact confirms the publication date, runs the editorial and SEO pass, and sends you a preview link if you want one.
- We publish and send you the live URL. Your credit balance goes down by one.
You do not need to place a new order in the portal for each placement. The portal transaction happens once, at the point you buy the pack or start the retainer.
How reporting works
Retainer clients get a report at the end of every month without asking. Pack holders can request the same report at any point.
The report covers, for the period:
- Every placement that went live, with the client it was for, the title it ran on, the publication date and the live URL
- Anything scheduled but not yet published, with its date
- Your remaining credit balance and the expiry date on a pack, or the allocation used and remaining on a retainer
It is a delivery report, in a format you can pass to a client or drop into your own reporting deck. It is deliberately not a traffic or performance report: the numbers that matter to your client sit in their analytics and their rank tracking, not ours, and we would rather give you a clean record of what we delivered than a set of figures you cannot verify.
Frequently asked questions
Will you tell anyone which clients we are placing for?
No. We do not publish, share or reference your client list, and we do not name you as the agency behind a placement. Your client relationships are yours. If a competing agency asks us who handles a given brand, they get nothing from us. The only thing that appears publicly is the placement itself, credited to your client in the normal way.
Note the one limit on this: the published article is public, and it carries a paid placement label, so a reader can tell the placement was paid for. What they cannot tell is who bought it or that an agency was involved.
How are paid placements disclosed?
Every paid placement on either title carries a visible label so readers know it was paid for, and every paid outbound link carries rel="sponsored" in line with Google’s link spam policy. This is not negotiable and it does not change at any package size or price. We do not sell unlabelled placements and we do not sell dofollow links.
We are explicit about this because it is the question agencies ask most. If your client’s brief requires an undisclosed dofollow link, we are not the right publisher and we would rather tell you now than take the order. In our view the labelling protects your client too: a paid link that is not marked up correctly is a risk to their site, not just to ours.
What happens to credits we do not use?
Pack credits are valid for 12 months from the date of purchase and expire at the end of that period. Unused credits are not refunded and do not roll over automatically. If you are approaching expiry with credits left, talk to your named contact before the date rather than after it: we would much rather find a way to use them, for example by moving them onto another client or another title, than have them lapse.
Retainer allocations work differently. They are a monthly allocation, so an unused month does not bank into the next one. If you consistently under-use the allocation, that is a sign the retainer is sized wrong, and we will resize it rather than keep billing you for capacity you do not need.
Can we mix different placement types?
Yes, within reason. Pack credits are priced against sponsored articles, but you can convert credits towards other placement types, for example press releases, link insertions, newsletter sponsorships or homepage featured placements. Because those products have different list prices, the conversion is not always one credit for one placement. Your named contact will tell you the exchange before you commit, not after.
Retainer allocations are built around whatever mix you actually want, so if your programme is half articles and half press releases, we set it up that way from the start.
Can we split a pack across several clients?
Yes. Credits sit with your agency, not with a client. Use them for as many different clients as you like, in any split, across either title.
Who writes the content?
Usually you or your client. We edit for clarity, grammar and house style, and we run an SEO pass, but the packages are priced on the basis that you supply the copy. If you want us to write it, say so and your contact will quote separately.
Do you accept every placement we send?
No, and you should not want a publisher that does. We will decline content that we cannot fact check, that attacks a named competitor, that is defamatory, or that is thin enough to damage the title. A declined piece does not consume a credit. In practice this comes up rarely and it is almost always fixable with a rewrite.
Can we get an invoice in our agency name for a client’s placement?
Yes. We invoice whoever buys the pack. Most agencies buy in their own name and bill their client separately, and that is fine with us.
Is there anything larger than a 10-pack?
Yes. If you are looking at meaningfully more than ten placements a year, the retainer is usually the better structure, and for larger programmes we will build something custom. Talk to us rather than buying two 10-packs.
Get started
Pick a package below and order it through the portal. If you are not sure which one fits, start with the 5-pack: it is the smallest commitment that still gets you the reserved slots, the priority queue and the named contact, and credits are transferable between your clients if the first plan changes.
Order the 5-PackOrder the 10-PackStart a Monthly Retainer
One-off placements, current prices and the full product list are all in the Legal Desire Media order portal. For subscription style presence on Legal Desire specifically, see Publisher Plans.