Legal Desire’s press release fast-track is a paid, guaranteed publication route for law firms, in-house legal teams, legal technology companies, ALSPs and law schools. You send us a release, we edit it for accuracy and house style, and we publish it on legaldesire.com within 24 business hours.
This page sets out exactly what you get, what we need from you, what we will not run, and what happens after we publish. Prices start at $199. Current pricing is always shown in the order portal, so check there before you budget.
Order Press Release Fast-TrackOrder Press Release + Newswire
What the fast-track actually is
It is a paid placement, not an editorial pitch. When you order the fast-track you are buying a guaranteed slot and a guaranteed turnaround, subject to one thing: the release has to be factually checkable and it has to be something we are willing to put our name next to. We still read it, we still edit it, and we still hold the right to decline a release that we cannot verify or that breaches our editorial policy. That happens rarely, and we say so upfront rather than after you have paid.
If you want free editorial consideration instead, that route still exists and is described further down this page. It is slower and most submissions are declined.
The 24 business hour promise
The clock starts when we have all three of these: your final copy, your images, and a completed order. From that moment we publish within 24 business hours.
- Business hours run Monday to Friday. Weekends and public holidays do not count towards the 24 hours.
- If we need a factual clarification from you, the clock pauses until you reply, then restarts.
- If we decide we cannot publish the release as submitted, we will tell you why within the same window and offer you either a rewrite or a refund.
The 24 business hour commitment applies to the paid fast-track only. Free editorial submissions carry no turnaround commitment at all.
The two tiers
| Press Release Fast-Track | Press Release + Newswire | |
|---|---|---|
| Package code | LD-PR | LD-PR-WIRE |
| Price | from $199 | from $349 |
| Published on legaldesire.com | Yes, within 24 business hours | Yes, within 24 business hours |
| Editorial pass and SEO pass | Yes | Yes |
| Logo or lead image in the post | Yes | Yes |
| Share on the Legal Desire LinkedIn page | Yes | Yes |
| Newsletter inclusion where editorially relevant | Yes | Yes |
| Syndication through a third party newswire | No | Yes |
Prices are shown as “from” because we adjust them from time to time. The order portal always carries the live price.
Order Press Release Fast-TrackOrder Press Release + Newswire
What is included
Both tiers include:
- A dedicated post on legaldesire.com, filed under the category that fits the news, for example Law Firm Updates, Deals or Legal Tech.
- One editorial pass for clarity, grammar and legal media house style. We will fix a weak headline. We will not rewrite your news.
- One SEO pass covering the headline, the meta description, the category and the tags.
- Your logo or lead image placed in the article.
- Up to two outbound links to your website, your deal page or your profile. All paid links carry
rel="sponsored"in line with Google’s policy. - A share from the Legal Desire LinkedIn page.
- Inclusion in the relevant Legal Desire newsletter where the release is editorially relevant to that newsletter’s readers.
- The post stays in our archive and remains indexed.
The newswire tier adds: syndication through a third party newswire, so the release also goes out across that wire’s distribution network in addition to being published on Legal Desire. We confirm the wire and the distribution profile with you before we send it.
One honest caveat on the newswire tier. No wire, ours included, can guarantee that any particular outlet picks a release up. What a wire guarantees is distribution, not publication by third parties. We will not quote you a pickup number, and you should be sceptical of anyone who does.
What a press release should contain
- Length: 350 to 700 words is the sweet spot. If your piece needs more room than that, it is a sponsored article rather than a press release, and we can quote you for that instead.
- Headline: lead with the news. “Firm A advises Client B on $200M acquisition” beats “Firm A continues its commitment to clients.”
- Opening paragraph: the who, what, when, where and why inside the first 30 words. Readers decide in one line whether to continue.
- Quotes: at least one quote from a named partner or senior leader. A quote attributed to “a spokesperson” is acceptable but carries much less weight.
- Facts we can check: deal values, dates, jurisdictions, job titles and client names should all be verifiable, or clearly marked as undisclosed.
- Images: a logo and a lead image, 1200 x 630 pixels minimum. Transparent PNG is best for logos.
- Boilerplate: a short “About [your organisation]” block at the end.
- Press contact: a name, an email and a phone number so we can reach someone quickly if a fact needs checking. This is the single most common reason a release is delayed.
What we publish
- Lateral partner moves
- New office openings
- M&A deal announcements where you advised
- Significant litigation wins or settlements, subject to privilege
- Major hires and leadership changes
- New practice launches
- Awards and rankings recognition
- Partnership and alliance announcements
- Funding rounds, product launches and major customer wins for legal technology companies
- Pro bono and CSR initiatives with real substance behind them
What we will not publish
- Anniversary pieces with no news in them
- Routine speaking engagement announcements
- Pure SEO filler with no actual news
- Re-issued or back-dated releases. If it is a month old, it is not news.
- Anything we cannot independently verify
- Attacks on named competitors, or anything defamatory
- Content that would put us or you on the wrong side of a privilege or confidentiality obligation
If your release falls into one of these categories we will tell you before we take your money, or refund you if you have already ordered.
How to submit
- Pick your tier and order through the portal. Use the buttons on this page. The portal handles the package selection and payment.
- Give us your copy in one of two ways. Either paste a Google Doc link with sharing set to “anyone with the link can view”, or upload a Word (.docx) file directly in the order form. We do not accept PDFs because we cannot edit them cleanly, and we do not accept copy pasted into an email body for the paid track because formatting gets lost.
- Attach your images. Logo and lead image, 1200 x 630 pixels minimum.
- Add your press contact. Name, email and phone.
That is the whole process. There is no separate email step and no back and forth to agree a slot.
Order Press Release Fast-TrackOrder Press Release + Newswire
What happens after you submit
- We acknowledge the order and confirm we have everything we need.
- An editor reads the release, makes the clarity and house style edits, and runs the SEO pass. If something needs checking we email your press contact.
- We publish and send you the live URL.
- The post is shared from the Legal Desire LinkedIn page.
- Where it fits the audience, the release is included in the next relevant newsletter.
- On the newswire tier, the release goes out over the wire after it is live on Legal Desire.
Corrections: if we get a fact wrong, tell us and we will fix it. If you want to change the substance of a release after publication, we will discuss it, but we do not quietly rewrite published news.
Other ways to publish with us
Free editorial submission. Email your release to office@legaldesire.com with the subject line “PR Submission”. Our editors read every submission. If it is genuinely newsworthy we will publish it at no cost. Average response time is five working days. We decline roughly 70% of free submissions because they do not meet our editorial bar, and we do not give reasons for declines or take appeals.
Publisher Plan members. Press releases are included in the annual subscription with no per release charge. See Publisher Plans.
Agencies and high volume. If you are placing releases for several clients, or you run a continuous programme, look at Bulk and Agency Packages instead of ordering one at a time.
Longer form. If the story needs 1,500 words rather than 500, a sponsored article is the better fit. See Advertise with Legal Desire.
Frequently asked questions
Is the placement labelled as paid?
Yes. Every paid placement on Legal Desire carries a visible label so readers know it was paid for, and every paid outbound link carries rel="sponsored" in line with Google’s link spam policy. We do not offer unlabelled placements or dofollow paid links at any price. This protects your site as much as ours.
Will you rewrite my release?
We edit for clarity, grammar and house style, and we will sharpen a headline that buries the news. We do not change the substance, add claims you did not make, or remove facts you asked us to include. If we think the release needs a structural rewrite, we will say so and give you the chance to do it.
Can you guarantee coverage by other publications?
No. We guarantee publication on legaldesire.com and, on the newswire tier, distribution across the wire’s network. Whether another outlet picks the story up is their editorial decision and nobody can promise it.
What counts as 24 business hours?
Monday to Friday only, excluding public holidays, starting from the point where we hold your final copy, your images and a completed order. If we have to pause to check a fact with you, the clock pauses too.
Can I schedule a release for a specific date and time?
Yes. Tell us the embargo date and time in the order form and we will hold it. Submit at least one full business day before the embargo lifts.
Do you accept releases in languages other than English?
We publish in English. If you send us copy in another language we will ask you to supply an English version, because we cannot edit or fact check what we cannot read.
How many links can I include?
Up to two outbound links as standard. If you need more, tell us in the order form and we will say yes or no rather than silently stripping them. All of them will carry rel="sponsored".
Can I see the piece before it goes live?
Yes, ask for a preview link in the order form. Note that a review round uses up part of the 24 business hour window, so if you want approval before publication, expect the total elapsed time to be longer.
What if my release is declined?
We tell you the reason and offer you a rewrite or a refund. We would rather turn a release away than publish something we cannot stand behind.
Which tier should I pick?
If your goal is a credible, indexed, permanent record of the news in a legal publication, the standard fast-track does that. Add the newswire tier when the announcement is aimed at a broader business or trade audience beyond legal readers and you want the wire’s distribution footprint on top.
Order Press Release Fast-TrackOrder Press Release + Newswire