Herbert Smith Freehills Kramer has advised MASECO LLP, a London-based registered investment adviser (“RIA“) specialising in cross-border wealth management, on its acquisition by Creative Planning, one of the largest RIAs in the United States. The matter was supported by a multidisciplinary transatlantic team, reflecting the cross-border nature of the transaction and the firm’s integrated UK and US capabilities.
Founded in 2008, MASECO LLP was established to support internationally mobile families in navigating the complexities of cross-border wealth management.
The transaction has now successfully completed following receipt of the required regulatory approvals. The combination strengthens Creative Planning’s global wealth management offering and adds 123 employees and over US$5 billion in assets under management to the firm.
The Herbert Smith Freehills Kramer team in the UK was led by Corporate partners James Palmer, Shaun Lee and Josh Lom, senior associates Sena Calin and James Tryfonos and associates Nicholas Tubbs, Isha Goel and James Tatton. The team in the US was led by Corporate partner John Lagrou, Head of State and Local Tax US Pamela Capps and Tax special counsel Rita Celebrezze D’Souza. The wider team also included Financial Services Regulatory partner Marina Reason and of counsel Chris Hurn and Employment partner Nick Wright and associate Lydia Carrington.
Houlihan Lokey and Spencer House Partners acted as financial advisers to MASECO.
