Mumbai, April 7th 2021: Link Legal a law firm that prides itself on providing time-bound, strategic and innovative solutions to legal issues using the power of collaboration and the legacy of their experience today announced the rebranding exercise. The brand logo, symbol of the ‘L’ with its distinctive forward slant, defines the philosophy of ”Purposeful Movement’ depicting a forward looking and progressive approach to law and values in general. The law firm is undergoing the change in all the platforms. The look and feel of the website is under change, presence in social media will also see the change.
The logo change is the biggest part of this rebranding exercise. The dynamism of this letter creates an impression of flow, movement and energy, and is symbolic of the forward thinking that is intrinsic to this incubator of talent in the legal industry.The colours of the logo depict a variety of attributes. The deep red is symbolic of passion, bravery and strength; the grey adds tones that are sophisticated, elegant and modern. The clean lines of our font and logo cue integrity, ethics and honesty.
Talking about the rebranding Mr. Atul Sharma said, “Our Company has always been known in the industry for our forward looking approach of handling clients in various sectors. We as a company always look beyond what other can’t see and this is what makes us different from other firm in the industry. The firm’s decision to undergo rebranding is driven by the need of the hour to be seen as de-cluttered and sharp. In sync with our approach to business to find the apt solutions and demystifying a business problem of any complications.”
With over 20 years of trust teamed with a contemporary approach of an ever-evolving law firm is demonstrated by the quiet presence of the name inscribed in Engraver’s Gothic typeface, a font that is formal, yet minimal at the same time. This classic and contemporary amalgamation defines us as a law firm with balance. A balance that is amply demonstrated in our focus on being inclusive and gender sensitive at all times.
