EverPass Media, a leading media platform for distribution of premium live sports and entertainment content to commercial businesses, has announced it has acquired UPshow, a leading on-premise entertainment and performance marketing platform. The acquisition further accelerates EverPass’ business model, adding essential streaming, consumer engagement, and performance marketing capabilities to its IP-based content library, establishing a comprehensive and innovative media platform tailored specifically for commercial businesses. Financial details of the deal were not disclosed.

Latham & Watkins advised EverPass Media in the acquisition, with a corporate deal team led by New York partners Frank Saviano and Matthew Villar, with associates Josh Meyer, Abigail Keyes, and Rebecca Pecora. Advice was also provided on tax matters by Bay Area partner Katharine Moir, with associate Jake Meninga; on benefits and compensation matters by New York partner Erin Murphy; on labor and employment matters by Chicago counsel Laura Waller, with associate Jocelyn Wexler; on intellectual property matters by New York partner Jeffrey Tochner, with associates Pelin Serpin and Victoria Allen; on data privacy matters by Bay Area partner Robert Blamires, with associates Kathryn Parsons-Reponte and Dyllan Brown-Bramble; on real estate matters by counsel Jeffrey Anderson, with associate Leah Beukelman; on environmental matters by New York counsel David Langer, with associate Tal Carmeli; and on representation and warranty insurance matters by partner Los Angeles Harrison White, with associate Enrique Covarrubias.