Latham & Watkins LLP advised Ascential plc (Ascential), the specialist information, analytics, and eCommerce optimization company, on the acquisition of Sellics GmbH (Sellics), a business which provides media execution services to challenger brands trading on Amazon. Sellics will be merged into challenger brand specialist Perpetua, within Ascential’s Digital Commerce business unit. Terms of the transaction are not disclosed.

The Latham team was led by Frankfurt partner Leif U. Schrader, with Frankfurt counsel Christina Mann, Düsseldorf associate Katharina Intfeld, Frankfurt associate Lara Stelmach and by Düsseldorf legal analyst Viola Tsakalidou. Advice was also provided on tax matters by Munich partner Stefan Süß, with associate Philipp Lauer; on employment matters by Munich associate Kristina Steckermeier; on IT matters by Frankfurt counsel Thies Deike; on IP matters by Frankfurt partner Susan Kempe-Müller, with associate Daniela Jaeger; on regulatory matters by Frankfurt associate Alexander Wilhelm; on data privacy matters by Frankfurt associate Wolf-Tassilo Böhm.