Call for papers We welcome author(s) to write original papers/case studies singly/jointly/with students, on themes mentioned below-
- Evolutionary trends in Communication Media
- Engaging with customers: Is social media the end of evolution?
- The role of advertising agencies in the age of social media
- Challenges for media planners
- Re-inventing traditional media
- Integrating Social Media with key areas of business such as PR, Customer Service, Marketing and Advertising
- Taking New Initiatives in the Field of Advertising
- Creating a successful social marketing program in the digital marketing world
- Understanding the digital consumers in emerging markets
- Social media Data analytics and usage in marketing strategy
- Emergence of Digital Advertising: Dilemma’s, Challenges and Opportunities
- Social Media Marketing: A Competitive Tool for 21st Century Marketers
- Digital Communication and Promotion: Changing Dynamics in Advertising The themes are indicative and not exhaustive within the areas of Marketing/Social Media/ /Behavioral Sciences.
Important Dates
Last date for Submission of Abstract: May 23 rd, 2016
Notification of Acceptance of Abstract: May 27th , 2016
Last Date for submission of Full Paper: July 1st , 2016
Notification of Acceptance of Paper: July 15th, 2016
Last Date for Registration: August 1st, 2016
Conference Date: August 24th, 2016
Brochure:Ā http://ibsindia.org/Intl-Conf-IBS-Pune.pdf
