Hogan Lovells advised Dynasty Equity, a global sports investment firm, on co-leading the Series A investment round for TMRW Sports.
TMRW Sports, which is focused on building a progressive approach to sports, media, and entertainment, was founded by some of the biggest names in golf, including Tiger Woods, Rory McIlroy, and Mike McCarley. TMRW Sportsā first project is TGL presented by SoFi, a new team golf league that combines advanced tech, live action, and PGA TOUR stars.
Dynasty Equity, co-founded and led by Jonathan M. Nelson and K. Don Cornwell, is a global sports investment firm focused on strategic investments across the sports ecosystem in assets that are resilient, compelling, and differentiated.
The Hogan Lovells team was led by partners Russell Hedman (Denver) and Michael Kuh (New York), senior associate Joseph Erdos (New York), and associate Annie Liu Spencer (Denver).
This transaction builds upon a string of high-profile investment deals in both golf and sports private equity advised by Hogan Lovellsā renowned sports practice. The group recently guided Fenway Sports Group and a consortium of American sports team owners ā the Strategic Sports Group ā in a major financial and strategic collaboration with PGA TOUR Enterprises, a new subsidiary of the PGA TOUR that includes the assets of the PGA TOUR – read moreĀ here. The group also recently advised Tampa Bay Lightning owner Jeffrey Vinik in two major deals – the sale of his interest in Strategic Property Partners to Cascade Investment, and in connection with a minority investment by Arctos Sports Partners, a sports-focused private equity fund, into the Tampa Bay NHL franchise – read moreĀ here.
