In today’s tech-driven business industry, a website is more important than ever. The quality of your website could make or break the success of your law firm.  This is because it serves as a platform for marketing, client engagement, customer service, and many others. 

Your law firm can only reap the benefits of having a website if it’s properly designed. A poorly designed website can only do more harm than good. Instead of attracting more clients, you might end up creating a negative brand image that will discourage them from working with you. 

When designing your website, make sure to avoid these pitfalls to get the best results.

1. Loads Too Slow

One of the most common mistakes to avoid when designing a website is adding too many elements.  These elements might adversely affect its loading speed. Also, a user’s attention span is only around eight seconds. If a website takes too long to load, it’s enough for clients to hit the close button. 

Faster loading speed differentiates a good website from a bad one. As a law firm digital marketing agency describes it, site speed will result in a better user experience.  Thus, it will encourage users to stay longer and take action on your platform. 

2. Isn’t Mobile-Friendly

Almost all of the world’s population uses a smartphone to access websites. Unlike desktop computers, smartphones are more convenient to use. It also allows users to easily navigate different websites. 

Creating a website that isn’t optimized for mobile use is another pitfall to avoid. If your law firm doesn’t have a mobile-friendly website, you won’t be able to engage with many individuals. Also, a lot of individuals rely on their smartphones for internet browsing. Thus, this could mean losing potential clients. 

3. Insufficient Information

One of the reasons online users visit your website is because they want to know more about your law firm. Your website should also disclose your areas of expertise and professional experience.  This is especially true since possible clients are planning to hire an attorney. Thus, it’s why they’re browsing your website in the first place. 

By providing limited information on your website, clients might not even know what you do. If your website doesn’t provide in-depth and high-quality information about your legal practice, it will be difficult to encourage online users to hire you.

Also, using a website with insufficient or incorrect information won’t do any good to your law firm. On the contrary, this will only make your law firm look questionable or suspicious.

4. Poor Design And Layout

Check if your law firm website is still not getting any traction. Observe if you publish high-quality content on your website but didn’t see any improvement in your online traffic.  If this is happening to your website, its poor design and layout might be the culprit. 

Web design and layout is important because it influences how online users will see your brand.  Be worried if your website lacks simple navigation or links, has unreadable texts, and unclickable buttons.  If it does. you’re encouraging users to patronize the legal services of your competitors.

5. Doesn’t Have Any Call To Action

For your website to bring results, it’s not enough to drive in more online traffic, you should also make sure that the people visiting your website take action. Depending on your objectives, you might want online users to sign up for newsletters, avail of teleconsultations, or provide feedback about your legal services. 

You might have been receiving a high volume of online traffic but still, fail to meet any of the objectives mentioned.  Therefore, your website might not have any Call-To-Action (CTA) buttons. This is another mistake to avoid when creating a website.  Missing CTA buttons will cause users to mindlessly navigate through your website as they’re not given instructions on how and where to proceed. 

6. Use Of Irrelevant Images

Using images on your website is an excellent way of breaking chunks of texts and explaining complex topics more thoroughly. Images could also add more personality to your website, making your platform unique from other competitors. 

Images can do wonders for your law firm’s website, especially if it’s high quality. Never incorporate irrelevant images into your website, as this will only confuse and frustrate users on the message you’re trying to convey.  By doing so, you might cause them to abruptly leave your website.

Most importantly, unnecessary and inappropriate images will prevent your law firm’s website from looking professional.  This could lead users to question your trustworthiness and credibility. Also, it can put your business in a bad light and hamper its reputation.

Knowledge Is Power

Just because your law firm has a website doesn’t mean that you can immediately get more clients. Thousands of law firms globally invest in creating highly appealing and functional websites, so make sure to do the same with yours. 

When you know what mistakes to avoid when designing a website, you’ll know how to update yours. You can finally create a website for your law firm that’s sure to haul in more clients.