Travers Smith LLP has advised S4 Capital plc on the merger of MediaMonks, S4 Capital’s Content practice, with TOMORROW, an award-winning Shanghai-based creative agency.

TOMORROW was founded in 2015 by Rogier Bikker and has since become one of China’s most exciting and awarded digital creative agencies. With a focus on creating integrated brand and social campaigns TOMORROW employs almost 50 people and counts Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull as clients. TOMORROW has been named the “Greater China Independent Agency of the year – Gold” in Campaign Asia’s Agency of the year awards for both 2020 and 2019. MediaMonks has also been named “Production Agency of the year in China” by Campaign Asia in 2019.

The merger expands MediaMonks’ existing capabilities and presence in China, the world’s second largest advertising market.

The Travers Smith team was led by Corporate Partners Aaron Stocks and Tom Coulter, with support from Corporate Associate Michal Szperzynski.

Deacons advised on the Hong Kong and PRC law aspects of the merger.

Corporate Partner, Tom Coulter noted: “We are delighted to have advised on another merger for S4 Capital and, given the successes of MediaMonks and TOMORROW in China so far, we look forward to seeing what 2021 brings for the combined business.”