This is the second time in two months that TikTok’s content has been dinged by regulators, after the app was fined $5.7 million by the FTC in the U.S. over violating child protection policies.

The order in India does not impact the 120 million users in the country who already have the app downloaded, or those on Android who might download it from a source outside of Google’s official Android store. So how many users are on TikTok? That’s not the concern anymore but the real concern is it’s a strong strike against TikTok that will impede its growth, harm its reputation and potentially pave the way for further sanctions or fines against the app in India (and elsewhere taking India’s lead).

TikTok has issued no less than three different statements — each subsequently less aggressive — as it scrambles to respond to the order:

“We welcome the decision of the Madras High Court to appoint Arvind Datar as Amicus Curae (independent counsel) to the court,” the statement from TikTok reads. “We have faith in the Indian judicial system and we are optimistic about an outcome that would be well received by over 120 million monthly active users in India, who continue using TikTok to showcase their creativity and capture moments that matter in their everyday lives.”

(A previous version of the statement from TikTok was less “welcoming” of the decision and instead highlighted how TikTok was making increased efforts to police its content without outside involvement. It noted that it had removed more than 6 million videos that violated its terms of use and community guidelines, following a review of content generated by users in India. That alone speaks to the actual size of the problem.)

TikTok, which allows users to create and share short videos with special effects, is hugely popular in the country but some say its content is inappropriate.

On April 3, the Madurai Bench of the Madras High Court asked the Tamil Nadu government to ban TikTok, saying it encouraged pornography and warning that sexual predators could target child users.

The Tamil Nadu government then sent a letter requesting Apple and Google to abide by the court order, according to an IT ministry official.

Bytedance challenged the ban in the Supreme Court last week, saying it went against freedom of speech rights in India.

The top court referred the case back to the High Court, where a judge on Tuesday rejected Bytedance’s request to put the ban order on hold, K. Neelamegam, a lawyer arguing against Bytedance in the case, said.

The HS has requested written submissions from Bytedance in the case and has scheduled its next hearing for April 24.

In its Supreme Court filing, Bytedance argued that a “very minuscule” proportion of TikTok content was considered inappropriate or obscene. The company employed more than 250 people in India and had plans for more investment as it expanded the business, it said.

This is not the first time TikTok has faced government backlash over the content that it hosts on its platform. In the U.S., two months ago, the Federal Trade Commission ruled that the app violated children’s privacy laws and fined it $5.7 million, and through a forced app updated, required all users to verify that they were over 13, or otherwise be redirected to a more restricted experience. Musical.ly, TikTok’s predecessor, had also faced similar regulatory violations.