Over time, trends, strategies, and plans change. Even the scope of marketing has changed in the world of law firms. As the legal field is continuously growing more competitive, now is the time to think of shifting from traditional marketing strategies to more sustainable approaches that reach out to more potential clients. One of these strategies is online marketing.

Instead of paying a service, an increasing number of clients of legal service providers are now more interested in their overall experience with a firm. An online marketing strategy can provide that experience in the form of a familiar and trusted brand.

Few professionals in the legal profession are not sure when to take the step towards online marketing their law firm’s services. If you are one of them, no worries. This article summarizes four (4) clear signs that indicate it is high time you switch from depending on the usual traditional to using the most effective online marketing strategies for your law firm.

• More Difficult To Find New Clients

If your firm is having trouble finding new clients, it is not because your firm lacks experience, skills, or abilities. Most likely, it is because other firms are overshadowing yours by using the best practices of online promotion and marketing.

With the increasingly competitive law service industry, standing out from the competition is increasingly challenging unless you have a strong client portfolio or a significant presence on online platforms. This is because many people now use technology to ascertain whether a product or service is worth patronizing. 

Many customers now choose to trust firms that have an online presence in the form of a website or a presence on social media platforms. Almost 90% of prospective clients search for a firm online before getting in touch with the firm itself. So if you know that your firm lacks an online presence, then rethink your strategy.

Thus, the primary purpose of online marketing is to put your firm in front of potential new clients. You can even hire agencies for this since they offer attorney SEO services that can help your firm with its online marketing strategies.

• Reduced Brand Awareness

Another sign that should raise a red flag for any law firm is that the levels of public brand awareness start to reduce. If you take the name of a reputable law firm, people will recognize it instantly because of its high levels of brand awareness and brand recognition. However, if you name a firm that is not as prominent, people will not know about it because there is close to zero brand recognition.

If you sense that people tend to overlook your law practice when they need legal advice or legal services, and if you find that they tend to turn towards the more well-known law offices, then your go-to option is online marketing. 

One of the most effective ways to increase awareness of your brand is through online social media channels. Did you know that 35% of all law businesses reach clients through social media, and that number is increasing? If you are looking to increase your law firm’s clientele, then you should think about creating content that will click with them, such as legal blogs, free legal guides, case studies, and legal advice, to mention a few.

• Law Firm Ranking is Low

If your law firm is ranking low in terms of overall revenues or brank awareness compared to other law firms in your area or niche specialty, rest assured that online marketing can help raise your law firm’s ranking. Online marketing targets masses of people, which leads to the accumulation of more clients. Moreover, with online marketing, you can spread a well-integrated message about your services in one go and on many platforms.

For this reason, many business firms rely on online marketing to push up their ranking. If you are looking to invest time and money on online marketing strategies to help the ranking of your firm, then you can begin to identify and implement the best ones.

• A Decrease in Market Share

Another sign that a law firm should take as a clear sign to use online marketing is a decrease in net market share. This means that other law firms are taking clients away from you so that your revenues become negligible or even zero. 

To avoid this, many law service providers use online marketing practices that inform the public that their firm exists, are experts, and are ready to serve. These law firms ensure that the public is always aware that they offer high-quality services to their clients. 

If you want to go forward with online advertising and increase your law firm’s market share, then look for online marketing service providers that can help optimize your online presence to the point that when clients use a search engine to find a lawyer for their problem, condition, or issue, your law firm shows on the very first page of results that display on their device.

Takeaways

If your law firm’s revenues are worrying you, take a tip from other law firms who use strong online marketing strategies. Tell the world that you are more experienced, more expert, and more effective in solving their legal issues. Offer free legal advice, summaries of case scenarios that you’ve won, videos that empower, or infographics that the public can use. Don’t forget to use online legal blogging, a highly effective strategy. These can help and spread your brand and keep the public returning to your website. These are only some of the ways that you can reach out to potential clients and turn them into loyal customers.