Sidley is representing Life360 in its agreement to acquire Nativo, a leading advertising technology company that helps brands create and distribute engaging, premium ad experiences across premium publisher sites. The transaction is valued at approximately US$120 million in a combination of cash and stock, subject to customary closing conditions.
The acquisition advances the Life360 advertising strategy by uniting its rich first-party family and location insights with Nativo’s broad publisher network and advanced advertising technology, helping brands reach families in more relevant places and with more relevant messages inside the Life360 app and offsite.
The Sidley deal team is being led by Natalie Karam (Capital Markets), Martin Wellington and Sara Carian (M&A and Private Equity), and includes Peiyu Yu, Chloe Lustig, Jackson Drolet, and Sabrina Tawfik (M&A and Private Equity); Lauren Gallagher, Karim Pirani, and Steven Szymanski (Employee Benefits and Executive Compensation); Rebecca Stuart and Ryan Martin (Labor and Employment); Sheri Porath Rockwell and Stephanie Lim (Privacy and Cybersecurity); Francesca Blythe and Eleanor Dodding (EU Privacy and Cybersecurity); E. Kyle Barnett, Natalie Crawford, and Patrick Donaldson (Intellectual Property); Rachel Kleinberg and Jonathan Westreich (Tax); Jen Fernandez and Lloyd Lyall (Global Export Control); and Angela Fontana, Reid McKinney, and Alexander Waddell (Global Finance).
