Linklaters has partnered with Business in the Community (BITC) on The Prince’s Seeing is Believing programme, which will enable more business leaders to connect and support communities and people across the country who need it most.
The Seeing is Believing programme was established by the then Prince of Wales in 1990, with the aim of closing the gap between the boardroom and the community by taking business leaders out to the communities.
To date, over 25,000 business leaders have taken part in the Seeing is Believing programme. The visits are designed to encourage business leaders to think strategically about how they can support people who are living and working in areas with high levels of deprivation.
Paul Lewis, Firmwide Managing Partner at Linklaters, commented:
“I’ve seen first-hand the impact that the Seeing is Believing programme is having on communities across the UK and have been blown away by the work being done. Business leaders, councils, the third sector, all coming together and taking action to support the communities who need it most. I’m delighted to be expanding our involvement and partnering with Business in the Community on this – and we want more businesses to get involved!”
John Studzinski CBE, Chair of The Seeing is Believing Council, said:
“The Seeing is Believing programme is one of the most powerful initiatives in the country to encourage business leaders to step up and help address the challenges facing people living in communities that have been left behind. I’m delighted that Linklaters has joined Salesforce as a partner supporting the programme. Their support will enable more people to benefit from business action.”
Mary Macleod, Chief Executive of Business in the Community, said:
“The leadership that Paul and Zahra have shown in supporting people and communities across the country has been incredible. The more businesses that step up, the more prosperous our country will be. BITC is delighted to be working with Linklaters and Salesforce on this important programme and I have no doubt that their leadership will encourage more business leaders to step up and act.”
