Latham & Watkins has advised Yellow Wood Partners LLC, a Boston-based private equity firm focused on investing in consumer brands and companies, on a binding offer to acquire Elida Beauty, a portfolio of brands from Unilever. The Elida Beauty portfolio includes over 20 beauty and personal care brands including Q-tips, Impulse, Caress, TIGI, Timotei, and VO5. The transaction is expected to complete by mid-2024 upon completion of customary closing and regulatory approvals.

The cross-border Latham team was led by Boston corporate partner Ryan McCarthy and London corporate partner Farah O’Brien, together with associates Alex Watt, Laki Triantafylidis, and Noah Lipshut. Advice was provided on US finance matters by Boston partners Susan Parker and Alex Harris; on data and technology matters by London partner Gail Crawford; on employment and pensions matters by London counsel Shaun Thompson, Paris partner Matthias Rubner and counsel Romain Nairi; and on tax matters by London partner Helen Lethaby and Washington, D.C. partner Andrea Ramezan-Jackson.