Latham & Watkins has advised General Atlantic, a leading global growth equity firm, on its investment in KAYALI, the fragrance business founded by Huda and Mona Kattan in 2018 under the parent company Huda Beauty. Mona Kattan, the face and driving force behind KAYALI’s dramatic growth, will partner with General Atlantic to jointly own KAYALI post-sale. With General Atlantic’s investment, KAYALI will now operate as an independent company, marking a significant step forward in its journey.

KAYALI’s partnership with General Atlantic will provide the necessary resources and expertise to accelerate the brand’s evolution while maintaining its authenticity, creativity, and deep connection with its community. Mona Kattan will continue her role as KAYALI’s CEO, leading the brand into its next phase of growth and transformation.

The Latham team was led by London corporate partners David Walker and Huw Thomas, with Dubai associate Tarek Soliman.