Kirkland & Ellis is advising United Group, the leading telecommunications and media provider in Southeastern Europe, majority owned by BC Partners, on its sale of SBB doo Belgrade, a leading alternative pay TV, broadband internet and fixed telephone services provider in Serbia, to e& PPF Telecom Group.

Kirkland also advised United Group on its sale of Eon TV International Ltd (the holding company of the NetTV Plus business) and its sports broadcasting rights for the Western Balkans (Bosnia and Herzegovina, Montenegro, North Macedonia and Serbia) to Telekom Srbija a.d. Beograd.

These transactions, with a combined enterprise value of €1.5 billion and an implied EV/2024 EBITDAal (pre IFRS 16) of 10x demonstrate United Group’s strong track record in developing market-leading operations and brands across the region over the last two decades.