Global law firm Hogan Lovells represented Colorado-based private equity firm Mountaingate Capital in a strategic investment in Bond, a leading customer experience, loyalty, and growth firm.
Bond has expanded to become a global entity with more than 800 people in offices across North America and Europe serving clients across sectors as diverse as retail, mobility, healthcare, and financial services. Bond recently broadened operations in Europe; unveiled a new personalization platform – Synapze XI™ – and launched BondX, a full-service agency offering, led by Kirk Drummond, co-founder of Drumroll which Bond acquired in 2022. Last month, Bond veteran and client leader Morana Bakula was appointed president, the first woman to hold the senior post.
The Hogan Lovells team was led by Denver-based private equity partner Russell Hedman, supported by associates Deborah Oh (Silicon Valley), Emily Gibson, Hanna Wynn, and Christiana Fell (all Denver), and with tax support from Mark Weinstein (New York). The Hogan Lovells finance team was led by banking partner Gordon Wilson (Washington, D.C.) and senior associate Louis Labriola (Denver).
Davies Ward Philips & Vineberg served as co-counsel.