Led by Munich partner Peter Huber, international law firm Hogan Lovells has advised leading digitally native golf brand Vice Sporting Goods GmbH (“Vice Golf”) on their partnership with private equity investor Oakley Capital.

Founded in 2012 in Munich the Company has successfully disrupted the golf ball market by offering premium golf balls with a competitive pricing advantage in a direct-to-consumer business model, and has established itself as the largest digital-first player in the global golf ball market. Following customer demand Vice Golf recently entered the apparel segment via highly successfully collaborations with top brands such as Adidas and Beastin.

Oakley’s investment will help the business to further accelerate its growth, product diversification strategy and internationalization.

Hogan Lovells team for Vice Sporting Goods GmbH

Peter Huber (Partner, Munich), Dr. Jörg Herwig (Partner, Frankfurt), Guido Brockhausen (Counsel, Dusseldorf), Tobias Flasbarth (Counsel, Hamburg), Julia Victoria Betz, Alessa Mackensen (Associates, Munich) (all M&A);

Dr. Falk Loose (Counsel, Tax, Munich);

Stefan Richter (Counsel, Employment, Dusseldorf)