Global law firm Freshfields Bruckhaus Deringer (‘Freshfields’) advises Cinven, a leading international private equity firm focused on building world-class global and European companies, on its agreement to become the lead investor in Vitamin Well, the Swedish provider of protein bars and sport and health beverages.

The transaction is subject to regulatory approvals and other customary closing conditions.

Established in 2008 and headquartered in Stockholm, Vitamin Well is a fast-growing functional food and beverage business, offering premium products for health-conscious and active consumers. Today, the company has c. 500 employees, with a broad product portfolio across several brands, including core brands: Vitamin Well (vitamin and mineral-enriched drinks), NOCCO (performance energy drinks) and Barebells (protein bars and shakes), which are sold internationally across more than 40 markets.

The Freshfields team is being led by private capital partners Victoria Sigeti and Alastair Brown, and associate Nick Surgey. Advice on financing is being provided by partners Aled Batey and Haden Henderson. Partner May Smith is advising on tax matters and partner Martin McElwee on antitrust matters. Freshfields partnered with Mannheimer Swartling Advokatbyra as Swedish counsel on the transaction.

This latest transaction continues Freshfields’ long-standing relationship with Cinven, having advised Cinven’s funds in 2024 on the agreements to sell a majority stake in Partner in Pet Food, acquire a majority stake in Idealista, invest in Fressnapf and make a significant strategic investment in Alter Domus.