The Firm represented YouGov plc in the acquisition of KnowledgeHound, a US based, SaaS company that provides survey data management solutions. YouGov is headquartered in London, UK and is an international market research and data analytics group. The transaction closed January 5, 2024.

Corporate Shareholder Joshua Little (St. George) led the transaction with assistance from Corporate shareholder Rick Guerisoli (St. George), Tax shareholder Mark Astling (Salt Lake City), IP shareholder Sarah Matthews (Salt Lake City), ERISA/Benefits shareholder John Walch (Salt Lake City) and Corporate associate Steven Torgesen (Salt Lake City).