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Home Ā» Blog Ā» Dentons advises on launch of Circle K franchise in South Africa
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Dentons advises on launch of Circle K franchise in South Africa

By Legal Desire 2 Min Read
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Global law firm Dentons has advised Millat Convenience (Pty) Ltd. on a master license agreement with Circle K Procurement and Brands Limited, which grants Millat the exclusive right to open and operate Circle K franchises throughout South Africa for a period of 30 years.

Circle K is the global leader in convenience stores, with more than 14,100 stores across 24 countries worldwide. Established in 1951 in Texas, US, it was acquired by Canadian-based multinational Alimentation Couche-Tard in 2003. This deal represents an important milestone in its worldwide expansion plan, marking its entrance into the Southern African market. The first Circle K store is expected to be opened in Gauteng province towards the end of October 2022.

The Millat Group is a Johannesburg-based family office with a diversified investment portfolio. It has a solid track record of bringing international brands into South Africa. Over the last year, Millat has worked extensively to lay the foundation for the opening of Circle K stores across the country.

ā€œBringing Circle K to South Africa aligns with our concept of introducing customer-centric brands, experiences, and compelling food service offerings. This further speaks to our strategy to play within the leisure, hospitality, food service and convenience segments,ā€ commented Hamza Farooqui, CEO of Millat Group.

Babette Marzheuser-Wood, Managing Director of Dentons Franchise Advisory and Co-head of the Europe Consumer Products and Services group, and senior associateĀ Karolina CotroneiĀ advised Millat on the franchising agreement.

Babette Marzheuser-Wood commented, ā€œThis is one of the most exciting franchising transactions in Africa so far this year: it will bring a world-renowned convenience store brand to a new market of 60 million people. It was our pleasure to represent Millat on this deal, which is a key milestone in their growth strategy.”

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Legal Desire September 29, 2022
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