INTRODUCTION
The progress of the country not exclusively depends on the actions of the government but also to some extent to its citizens. A well–functioning democracy desires free and diverse news media capable of keeping individuals enlightened, holding powerful actors to account, and enabling public discussion of public affairs.. As it has been seen earlier the media plays not only a very pivotal role, but enjoys prestigious powers as a result of it enjoys wide liberties. Lately, a few alternative agencies enjoy powers and liberties as compared media. But with the enjoyment of powers, the media needs to shoulder responsibilities. The task of the media becomes harder to discharge these responsibilities because it’s in a whirlpool of challenges. The precise nature of modification within media environment varies from country to country, but there are some clear, high–level commonalities that represent both opportunities and challenges for media.

COMMON CHALLENGES BEFORE THE MEDIA

There is no doubt, that a free media is crucial for the exercise of a fair democracy. Without free media it’s not possible to imagine any democratic society, as democracy will lose its essence. A question now haunts is that whether the media is really serving the individuals. The answer unfortunately is no. The media isn’t serving the individuals as was expected to serve, when releasing it from the governmental management. The question that arises is why the independent media fails to perform its duties fairly, objectively and impartially. The hurdles that come in the way of the media while performing its duties are as follows: (a) Paid news (b) Corporate Intrusion

PAID NEWS

Paid news or paid content are those articles in newspapers, magazines, and the electronic media, that indicate favourable conditions for the establishment that has acquired it.[1] Paid news is where an advertisement is disguised as news. To place it in other words, the news channels advertise a party, or an individual under the colour of news. An advertisement is different from the news that is projected by the media. The media doesn’t receive any monetary consideration for news, where as in an advertisement the monetary consideration is a must. As per the rule of the Press Council the advertisement ought to be clearly distinct from the news content. Paid news is an advertisement which is designed as news and the viewer is made to believe that it is news, when actually it’s not. Such a disguise is created either promote or defame someone, in exchange for consideration.

PAID NEWS IN INDIA

In a country like India, the individuals tend to believe the media, so when the media, especially the press writes anything good or bad concerning somebody the citizens tend to believe it. The politicians in India take the advantage of such a belief, gets lavish praise for them, or taint or tarnish the image of the opponents, by paying high amounts. When any candidate resorts to the strategy of the paid news for his popularity, he’s not only deceiving the general public but commits 3 main offences.

·         The paid news might create the individuals to believe what might not be fair, or true.

·         Where the candidate pays to the newspaper agency and this dealing between the candidate and the press or any media is done secretly. He is thus guilty of violating Representation of the People Act, 1951.

·         Similarly the deal being a secret media company who receives such consideration won’t account the money received by the candidate. This means that the said media company is violating the provisions of commercial and the fiscal statutes.

CORPORATE INTRUSION

An intrusion is any activity that’s designed to compromise data security. This may be through more menacing and pervasive formats like ransom ware or unintentional data breaches by staff or others connected to the network. An intrusion includes any of the following:

• Malware or ransom ware
• Attempts to gain unauthorized access to a system
• Cyber-enabled equipment destruction
• Accidental employee security breaches (like moving a secure file into a shared folder)
• Untrustworthy users –both team members and those outside of your organization
• Social engineering attacks –such as phishing campaigns and other ways of tricking users with seemingly legitimate communication
• There are much fewer methods for ensuring data safety with confidence and dependability. One trusted data security solution for MSPs is using an intrusion detection system.

METHOD TO IMPROVE INTRUSION DETECTIONS

Intrusion redundancies are basic flaws of all intrusion detection systems. Over the years, these are frequently exploited by stealthy attackers to conceal network attacks because it is fundamentally difficult to discern false alerts from true positives in a massive dataset. Consequently, attacks that are concealed in massive datasets often go undetected. Accordingly, the role of system administrators and the return on investment on network intrusion detectors are often threatened. Therefore, the clustering technique is designed to minimize these issues. It’s generally evaluated technique on six datasets that comprised of artificial and realistic attacks. Alerts of every dataset were clustered into equivalent and distinctive alerts and a cluster of these were eventually synthesized.

LAWS RELATING TO CORPORATE INTRUSION IN INDIA

The Information Technology Act, 2000 is an act to provide legal recognition for transactions carried out by means of electronic data interchange and other means of electronic communication. The following important sections have been substituted and inserted by the IT Amendment Act, 2008:

1. Section 43A – Compensation for failure to protect data.

2. Section 66 – Computer Related Offences

3. Section 66A – Punishment for sending offensive messages through communication service (This provision had been struck down by the Hon’ble Supreme Court as unconstitutional on 24th March 2015 in Shreya Singhal vs. Union of India)[2]

4. Section 66F – Punishment for cyber terrorism.[3]

CONCLUSION

There is no denying in the fact that the media is the backbone of the legal system. In the recent times the media has grown voluminously in different spheres. The role of media has increased in proportion to its growth. The media has diverse roles to perform in a society like the role of an unbiased informer, educator, mentor and an instrument of social change. While performing these roles the media has to face the stiff challenges such as violation of right to privacy, illiteracy, aliteracy. Sometimes the media oversteps the line of freedom and causes invasion of privacy or nuisance. This is because the media wants to create news, for the considerations, best known. The social media has undergone a sea change, as the channels are used for, employments, advertisements, social contacts, and professional life as well. If the users of the social media keep themselves within legal limits, then there is no fear of violation of right to privacy and balancing of the conflicting interests can be achieved between these two seemingly opposite concepts. The users of social media should adhere to the safety rules, so that the offenders cannot victimise the users easily.