We all know the overview of a business lawyer, the real question is: How can a business lawyer help you?

• A Lawyer Can Offer Advice for Your Business 

They assist business owners in comprehending various legal matters, such as lawsuits and legal violations. They also offer the necessary counsel and legal direction to assist you in resolving legal disputes or avoiding breaking the law altogether.

• A lawyer can aid in the resolution of disputes. 

A lawyer will suggest legal solutions that are advantageous to both parties. Litigation is expensive and time-consuming so choosing arbitration and mediation is crucial. Private negotiations and dispute resolutions are preferable, and your attorney can assist you in obtaining a successful result.

• A lawyer can guarantee the validity of contracts

Unfinished or ambiguous agreements could easily be abused by other parties.  It can be very expensive to resolve cases that arise as a result of this carelessness. Business lawyers assist in creating legally binding contracts to help prevent future disputes and potential financial loss.

• A lawyer could facilitate payment 

Oftentimes people find it difficult to pay for goods or services. If someone owes you money and doesn’t appear committed to paying it back, a lawyer can help you get you hard earned money. The lawyer can also send a request on your behalf. Business attorneys can persuade debtors to pay you, but they also know what to do if they flatly refuse to do so.

• Selecting an Appropriate Business Structure 

Compared to an LLC or S and C corporation, partnerships and sole proprietorships expose you to more liability. A lawyer evaluates your company and explains  liabilities, tax obligations, employee concerns, and setup costs so you can choose the best business structure.

• Avoid lawsuits 

An attorney can lessen your company’s exposure to lawsuits, including employment lawsuits. He can assist in putting your company in compliance with local, state, and federal employment laws. Being proactive before a lawsuit is filed will spare you a tonne of trouble in the future.

• Keeps your intellectual property safe. 

Product designs, innovations, logos, commercial services, unique works, and trade secrets all fall under the category of intellectual property. Maintaining your unique and competitive business requires that you protect your intellectual property. Depending on the kind of intellectual property you own, you may be able to file for a patent, copyright, or trademark. Your legal right to your intellectual property can be protected and preserved with the aid of a business attorney.

•  Leases and Agreements for Real Estate 

You will be looking to open up shop in an office building, warehouse, or other commercial space, unless your business is operated from your home. 

a business attorney looks over all the small print on all contracts, terms, and agreements whether you are buying or renting space.

You are an entrepreneur or a full fledged startup, having a business lawyer on your team is of paramount importance. 

Author: Nayeisha Puri

The post Why Do You Need A Business Lawyer? appeared first on Legal Desire Media and Insights.

• Page Loading Speed

Improve the timing of your pages to load. If search engine servers recognize that your pages are taking time to load, your ranking will drop down. Slow website will also have an impact on the user experience. According to the research, it should take less than 3 seconds for the website to load or else 40% of the prospects will be out of hand.

• Reviews

Obtaining more internet reviews is a simple place to begin. The more favourable internet reviews you have, the more probable it is that search engines will rank you higher. Request testimonials from your customers so that you can post them on your website. The more reputable a source is, the more likely it is to assist in increasing traffic to your website. Furthermore, when a potential client visits your website and sees all of the positive feedback you’ve received from previous clients, they’ll trust you as their legal counsel.

• Right Keywords

It’s important to keep in mind that Search engine optimization is all about using effective keywords. You will never get results if you optimise your site for a term that is never searched. As an alternative, look at the companies around you, use tools to get the right keywords, and come up with legal-related keywords that are place specific or field specific.

• Content with Headings

Make sure to break your content in header tags, that is, use headers and have the content in simplistic format which is also appealing to the eyes. The content should be easier to read and enhance the user experience.

• Image Optimization

If the images are bigger in size, it can slow down your website, as a result reducing the user experience and also the rankings. Compress your pictures and maintain the quality. Another thing you can do here is naming the images with keywords, it will enhance your SEO.

• Mobile Optimizations

Make sure your website is easily accessible through mobile phones. It should load fast and all images are properly structured. It is necessary to have justified content format. Use the right font, colored texts, bold and italics where ever needed.

The website should have proper contact details of your firm and the person in charge. You can always add your social media links for people to reach you at different platforms and to link all your accounts at one place. That will also help with the rankings on search engine.

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How does it work?

Search engines like Bing or Google collect information from your website and put them in an index. Index is basically a storage box or like a library where you search something and with help of SEO, the search engine brings you the relevant results. Bots are used for such indexing and its like the bots can estimate how well a website is and what suits your query to generate the required results. The search algorithms are intended to bring up relevant, credible pages and provide a quick search user experience. These variables can help your pages rank higher in the search results if you optimise your site and content with them in mind.

There are a number of things you can do to boost your chances of ranking on the first page of search results. It’s simple to break through the industry and attract the attention of prospects if you grasp the basic principles search engines consider when selecting which websites are the most valuable to internet consumers.

Why is it important?

Since individuals make trillions of searches every year, often with commercial intent to collect information about products and services, SEO is a critical component of marketing. Brands’ major source of internet traffic is frequent searches, which is supplemented by other marketing channels. A higher placement in search results than your competitors can have a significant influence on your bottom line. However, during the last few years, search results have evolved to provide visitors with direct information, which are more likely to retain consumers on the results page rather than redirecting them to other websites. To summarise, SEO is the cornerstone of a well-rounded digital marketing strategy.

There are various techniques involved like looking into the right content, back links, off page citations, keywords, etc.

Content- Having the right content on your website is necessary. It should be relevant and well written. Ensure that your website has a good quality user experience, its easily accessed through mobile phones as well as PC’s. The images should be thought about well and be HD.

Back links and Off Page Citations- When your website is compared to other law firm’s websites, the internet impression, credibility, and authority that your firm has matters a lot. The quantity of external website domains and pages referring visitors to your website has an impact on this. For how long the visitor has stayed on your website also matters. When Google ranks your website, the user experience is one of the most important factors to consider. It means that page speed, title tags, and site structure should be taken into consideration.

Keywords- They are used to describe the words and phrases that individuals type into a search engine to get the content they’re looking for. Your website will appear in the search results if a user’s searched keywords match the keywords that are on your website.

Search Engine Optimization is the organic way to go about growing your business. If your law firm is looking to expand, bag more clients and create a presence on the digital platform, it is necessary to take into account the above said points.

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• Long Meta Description

The text beneath a title in the search results is called a meta description which gives a brief about the article or blog or piece of content. They will be striked off by search engines if they are too long. Check the number of characters in the description with a word counter.  You can also use tools like SERPsimulator to understand how your meta description along with the page title will appear when searched for.

• Too Many Keywords

This is a futile practice, used by many under the assumption that many keywords equal to best results. It may look like good idea but it is not. Today’s search engines focus on user experience. An experience becomes bad if there are too many keywords or using them in a way that feels burdensome or inorganic. Utilize your Google Analytics data and other tools to conduct thorough keyword research.

• Loading Time

Your website and each landing page should load as fast as possible. It creates a major impact on user experience directly leading to the rankings. There could be various reason for pages to load slowly like insufficient plugins, large images, server errors, etc.

• Usage of Just Stock Images

Stock images are go to for every website in every industry but it can also make your website look like just any other website. There are limited resources when it comes to goo stock images therefore, one should always mix up the stock images with real ones.

• Wrong Contact Information

Potential clients always look for a way to contact the lawyer or the law firm. Having the right information on the website is necessary. Include the phone numbers, email ids, social media handles, etc.

You could be making blunders on your website even if you have the best of intents. These blunders, nevertheless, can cost you traffic and potential leads. Reach out to us if your firm’s website isn’t generating the leads you want or is not reaching the required target. We can help you to form a structure for the website to move in the right direction from website design and development to content creation, search engine optimization (SEO), site maintenance and more.

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Apoorva Mehta, Executive Manager at Legal Desire had a little chat with Zac about CallRail and why should law firms be using it.

• Why should law firms use call tracking? 

The benefits of call tracking for a firm’s bottom line are simply undeniable. By assigning a unique phone number for each marketing campaign, you can tell calls from each initiative apart. When you know which campaigns are driving more qualified leads, you’re able to use that data to optimize your marketing initiatives so you can maximize your firm’s lead generation, your conversion rates, and each campaign’s ROI.  

Many firms use this software to improve their phone call experiences as well as client communication and billing. In fact, 84% say their law firm has been able to waste less time on administrative tasks and 83% say their firm has been able to bill more accurately since they started using intake software, according to CallRail’s research.

• What are the top call tracking features every firm should be using? 

With a host of diverse features, it’s hard to pick the tops. But, here are four call tracking features your firm should prioritize: 

Call recording: Using call recordings, small law firms can analyze their skills and tactics to improve conversion rates. Call recordings also serve as valuable customer service assessment and training tools to ensure communications are always top-notch. 

Call notifications: Call notifications provide immediate context about the person contacting your business, so you know exactly who called and how they found you. In some cases, a missed call is a missed opportunity, so with real-time email notifications or browser notifications, you can be on top of your call game and never miss a lead again.

Call log: CallRail’s call log feature enables you to quickly identify returning callers, know the reason they’re calling, and identify peak call hours so that you can staff accordingly. By drilling-down to view full caller ID information and gather key details like a call’s duration and the sources, you have the ability to shorten the feedback loop so you can make better marketing decisions faster than ever. 

Source-level tracking: This feature allows you to understand each buyer’s on- and offline journey to your firm. Allowing you to use a single, unique tracking phone number for each marketing campaign you want to measure, you can know exactly which channels in multi-touch and integrated marketing campaigns are your best contributors to driving ROI.

• What kind of data can a firm garner from call tracking? 

According to a recent CallRail report, almost all firms that use intake software like call tracking have reaped major marketing benefits with 99% reporting that their firm has been able to make better marketing decisions since adopting. 

Call tracking monitors your firms’ online marketing activity like PPC ads, emails, social media posts, and keywords. Meanwhile source-level tracking follows the calls from offline marketing pieces: ads, mailers, brochures, billboards, and more. Long story short, if you can put a phone number on it, you can track it!

• What are law firms missing out on without call tracking?

A customer’s first attempt to get in touch with your firm makes a lasting impression. The time it takes you to respond can make or break their decision to pursue business with you. In fact, research on lead response times found that conversion rates are 8x greater when responded to within 5 minutes of outreach. 

Not to mention, slow response times result in major revenue losses to the tune of $199,265. Firms lose an average of 46 clients per year due to slow response times, according to the latest data from CallRail.  

With call tracking, you can set up call notifications, which provide immediate context about the person contacting your business, so you know exactly who called and how they found you. Additionally, features like outbound call tracking shows which calls still need to be returned, enabling you to call back right away from your tracking number – before your potential new client signs the deal with another firm. 

• How does using call tracking help law firms achieve their overarching business goals?

Start by aligning your marketing goals with your desired business outcomes. Your ultimate goal is always going to bring in more clients and revenue. But, when you take your big-picture business goals and ladder smaller, more specific marketing objectives up to support it, you’re able to make manageable step-by-step progress toward your larger plan. 

The key here is understanding what marketing is working so that you can invest time, money, and other resources in the right place – and that’s where call tracking comes into play. As a small firm owner, you need to make sure you’re getting the best possible insight into which online and offline marketing efforts are driving potential clients to contact you, and that’s where solutions like  call tracking and form tracking can help. 

For example, call tracking software attaches a unique, dedicated phone number to each of your online or offline marketing tactics (e.g., Google Ads, billboards) that all ring into your main business line while tracing the source of each call. That way, you can pinpoint the source of your incoming calls to determine which tactics are working best and invest more of your marketing budget there. Similarly, form tracking shows you which ads and keywords prompted people to fill out a form on your website. With this data in hand, you’ll be spending more efficiently and generating more quality leads in no time! 

To learn more about how call tracking works and key features to look for in a call tracking tool, check out CallRail’s Content Hub.

The post Q&A with CallRail: Is your law firm using these call tracking features? appeared first on Legal Desire Media and Insights.

What are Digital Impressions?

Digital impression is basically any form digital media that is rendered on the viewers screen. When potential clients visit your website, they categorise your legal business immediately and automatically. According to Google research, your prospective client’s initial impression of your law practise occurs before they’ve even considered what they see on your website. The outcomes are determined by first impressions. All of it based on the website, the first reaction is the deal breaker.

Website of your law firm shapes the public’s perception. The value of your brand, the way your firm is perceived in the industry, the employees you are able to retain; it all depends on your firm’s brand value and identity. That identity is shaped by the tangible and intangible presentation factors you’ve created. Tangible factors being the layout, design, looks images, etc. Intangible factors cover the behaviour, values, prestige, etc. the tangible factors create an impact on the intangible ones, leading to assumptions about how the firm must be. Therefore, it is necessary to have the right first impression through digital means.

Take Help

The next client must be looking for you right now, and as we saw, first impressions of your law practise can be formed in as little as 50 milliseconds. As per human behaviour research, “sensory information is absorbed into our conscious experience in 500 milliseconds or half a second.”

First impressions are important, and you can leverage your law firm marketing strategies to create a website that makes a strong first impression. This perspective influences the consequences, which define the long-term success or failure of your law practise. Let us help you get found by prospective clients when they are searching for an attorney on google.

Author: Apoorva Mehta, Executive Manager, Legal Desire Media & Insights

The post Importance of Legal Marketing in a Lawyer’s Life appeared first on Legal Desire Media and Insights.

1. Think from client’s perspective
2. Add value to client’s journey
3. Capture the lead by providing relevant and valuable content
4. Follow up more than you think is necessary.

Understand the Lead

The most important thing before proceeding is to understand the thought process of your potential lead. Focus on these questions:

1. Who are they?
2. What do they do?
3. What is their legal problem point?
4. What do they need?

More than 90% of the people use search engine to get legal information. It is necessary to filter out the kind of leads you want so that your sales funnel is optimized. Catering to unwanted leads will only waste your time and resources. Then you move on to analysing that data:

1. Use Google Analytics to find demographic data of your visitors
2. Check their visiting time, time spent on page and the device used for more insight.
3. Survey the market. Gain insight on how the target market thinks:

• About certain legal matters
• makes decision about hiring attorneys

Generate Traffic on your Website

Your webpage is where you want your traffic to land. Try to drive your prospects to your landing page or web page, there are multiple ways you can do it:

1. Social Media Marketing, ads, posts, stories
2. Search Engines
3. Email Marketing
4. Blogs, Vlogs, etc.
5. Affiliations with other website

All these marketing techniques cost somewhere or the other, it varies for all. Content marketing is another way to attract traffic where you want. You can right blogs, publish articles, upload videos, etc.

• Just make sure to make the content clear and simple,
• The content should be concise
• The layout should be aesthetically pleasing to the eye
• Make sure to add your website URL or Social Media Handle.
• Add back links where ever possible.

Convert the Lead

Prospects are converted to leads when the find some value addition to their system as explained above. The process to do so it simple but requires dedication.

1. Lead Magnet: Firstly, bring in a lead magnet, anything that attracts the lead. Eg- PDF Guide/ Tips/ Discount
2. Call-To-Action: then comes the question, What action do you want them to take? Leave their email id? Subscribe? Keep a pop up on your website and ask for the necessary information or any other action you want them to take.
3. Minimize their Work: Make sure that your leads are not hassled by the amount of work or questions. Keep it as short and simple as possible.

Following this process and tips will definitely help you reach the right audience. If you want to utilize the time to work on cases, leave the headache of converting leads to clients on us.

The post How to Target the Right Lead? appeared first on Legal Desire Media and Insights.

Generating leads in legal industry can be very competitive and expensive. In this article we will cover the basics of legal marketing, how to convert prospective clients and how to maximize leads. Lets begin with understanding the basic definitions which will help you to generate more leads.

-Search Engine Optimization– It is a process of increasing traffic on your web page. It targets unpaid traffic rather than paid ones and It includes usage of right keywords

-Call-to-action– A specific action that you would like your visitors to take. It is a form of interaction with your web page, landing page, social media etc. You give your visitors a lead magnet, something of value to follow your call for action.

-Conversion Rate Optimization- A process of increasing the number of web visitors who follow your call-to-action for conversion of leads to clients. Via social media, email marketing, Blogs, Videos, Affiliations, etc. Converting the prospects to paying clients for efficiency of your sales funnel.

-Lead Magnet- A process of increasing the number of web visitors who follow your call-to-action for conversion of leads to clients. Via social media, email marketing, Blogs, Videos, Affiliations, etc. Basically, converting the prospects to paying clients for efficiency of your sales funnel.

Introduction to Sales Funnel

Your Sales Funnel is basically the process of conversion. It converts potential targets into paying clients. The best performing marketing and sales channels in the digital era are considered to be the right use of social media, search engine optimization and search engine management. Tracking all the necessary information related to potential customers is key to the success. Therefore, scraper for LinkedIn is very useful to extract crucial information about the target client. The entire system includes Website, Social Media, Email Marketing, Advertising and various other digital marketing platforms. The sales funnel leads you to a process of capturing clients.

-Initial Website Visit- The initial stage is visiting the website, they land on your desired page, social media or any other place you want them to.

-Lead Magnet- Next you put a magnet where you lead is drawn. Something that potential client will find of value.

-Opt in- here, the visitor becomes a potential lead and give you his/her information for you to contact on.

-Follow up- Lastly, you do a follow up by sending a worthy email, a call or a message. Basically, it’s a move for your pitch.

Connect with Potential Clients

After you have targeted the right leads, its necessary to convert them into clients. Prospects are converted to clients when they find something which adds value to them. For a lawyer or law firm it could be information related to case laws, some journal or a book review, etc.

Every engagement, whether the prospect converted into a client or not should leave your page with some value addition.

-Informative Content: Blogs, Videos, Article, Tips. Anything that is informative, is important.

-Relevance: It should be relevant to the client and his/her needs.

It should be relevant to your clientele and in a simplified manner so that each and every person can grasp it. You can use videos, it produces the highest engagement rate. There could small explanatory videos about legal topics or any other relevant concept.

These are a few ways you can generate and convert your prospects to clients. For specialized advice on maximizing personal injury leads, consider consulting 4LegalLeads advice. Leave the headache to us and focus on your upcoming cases!

The post How to Generate Leads in your Law Firm? appeared first on Legal Desire Media and Insights.

Your law firm can only reap the benefits of having a website if it’s properly designed. A poorly designed website can only do more harm than good. Instead of attracting more clients, you might end up creating a negative brand image that will discourage them from working with you. 

When designing your website, make sure to avoid these pitfalls to get the best results.

1. Loads Too Slow

One of the most common mistakes to avoid when designing a website is adding too many elements.  These elements might adversely affect its loading speed. Also, a user’s attention span is only around eight seconds. If a website takes too long to load, it’s enough for clients to hit the close button. 

Faster loading speed differentiates a good website from a bad one. As a law firm digital marketing agency describes it, site speed will result in a better user experience.  Thus, it will encourage users to stay longer and take action on your platform. 

2. Isn’t Mobile-Friendly

Almost all of the world’s population uses a smartphone to access websites. Unlike desktop computers, smartphones are more convenient to use. It also allows users to easily navigate different websites. 

Creating a website that isn’t optimized for mobile use is another pitfall to avoid. If your law firm doesn’t have a mobile-friendly website, you won’t be able to engage with many individuals. Also, a lot of individuals rely on their smartphones for internet browsing. Thus, this could mean losing potential clients. 

3. Insufficient Information

One of the reasons online users visit your website is because they want to know more about your law firm. Your website should also disclose your areas of expertise and professional experience.  This is especially true since possible clients are planning to hire an attorney. Thus, it’s why they’re browsing your website in the first place. 

By providing limited information on your website, clients might not even know what you do. If your website doesn’t provide in-depth and high-quality information about your legal practice, it will be difficult to encourage online users to hire you.

Also, using a website with insufficient or incorrect information won’t do any good to your law firm. On the contrary, this will only make your law firm look questionable or suspicious.

4. Poor Design And Layout

Check if your law firm website is still not getting any traction. Observe if you publish high-quality content on your website but didn’t see any improvement in your online traffic.  If this is happening to your website, its poor design and layout might be the culprit. 

Web design and layout is important because it influences how online users will see your brand.  Be worried if your website lacks simple navigation or links, has unreadable texts, and unclickable buttons.  If it does. you’re encouraging users to patronize the legal services of your competitors.

5. Doesn’t Have Any Call To Action

For your website to bring results, it’s not enough to drive in more online traffic, you should also make sure that the people visiting your website take action. Depending on your objectives, you might want online users to sign up for newsletters, avail of teleconsultations, or provide feedback about your legal services. 

You might have been receiving a high volume of online traffic but still, fail to meet any of the objectives mentioned.  Therefore, your website might not have any Call-To-Action (CTA) buttons. This is another mistake to avoid when creating a website.  Missing CTA buttons will cause users to mindlessly navigate through your website as they’re not given instructions on how and where to proceed. 

6. Use Of Irrelevant Images

Using images on your website is an excellent way of breaking chunks of texts and explaining complex topics more thoroughly. Images could also add more personality to your website, making your platform unique from other competitors. 

Images can do wonders for your law firm’s website, especially if it’s high quality. Never incorporate irrelevant images into your website, as this will only confuse and frustrate users on the message you’re trying to convey.  By doing so, you might cause them to abruptly leave your website.

Most importantly, unnecessary and inappropriate images will prevent your law firm’s website from looking professional.  This could lead users to question your trustworthiness and credibility. Also, it can put your business in a bad light and hamper its reputation.

Knowledge Is Power

Just because your law firm has a website doesn’t mean that you can immediately get more clients. Thousands of law firms globally invest in creating highly appealing and functional websites, so make sure to do the same with yours. 

When you know what mistakes to avoid when designing a website, you’ll know how to update yours. You can finally create a website for your law firm that’s sure to haul in more clients.

The post Website Design 101: 6 Pitfalls Law Firms Should Avoid appeared first on Legal Desire Media and Insights.

Apart from traditional media, you should also build an online presence. Since many people use search engines and social media to find legal services, doubling down on digital marketing is a must for your firm. Here are five tips to help you promote your law firm online:

Start with brand building

What makes you different from other law firms? What makes your services and your approaches unique in your area of specialty? Before promoting your law firm, you need to focus on building a solid brand. This is important to attracting clients, establishing trust, and increasing your firm’s visibility. Start by creating a logo and  choosing a color palette. You should also select the right typefaces and identify your brand’s personality or voice. Doing this will make your law firm stand out as you promote it online.

Create a professional website

Now that you have built your brand, you need to build a website that provides information about your services and gives clients a faster way to book a case evaluation just like Schultz . Not only that but a website can also improve your search engine visibility. You only need to choose a content management system like WordPress and get a quality web hosting provider to start building your website. You should also consider writing search-optimized webpage content and come up with an intuitive interface so clients won’t have a hard time navigating your website.

Build a social media presence

Social media remains to be a cost-effective way to reach out to potential clients. Platforms like Facebook and LinkedIn are particularly useful in building local networks. There are qr code generator free tools that can also help streamline sharing links to social media profiles or contact information, making it easier to connect with others. To know the trending facts and what makes the audience eager to follow a social networking site, it is important to follow some of the top influences. For instance, you may utilize tools like Glassagram to view top instagram’s stories and similarly for other social networking sites like Facebook, Twitter you may look for some of the top profiles to know what kinds of content they post to attract their audience. Make sure to complete your profiles and include your contact numbers in the “About” section. Apart from that, you should be able to post fresh content consistently. You can publish infographics, short videos, and blogs to redirect clients to your website. Through social media, you can amplify your reach and generate qualified traffic.

Write a blog

Blogging can be time-consuming, but it helps establish your authority and educate clients about the most difficult aspects of the law. You just need to choose topics related to your practice and answer questions that matter to your audience. As you sit down to write a blog, make sure to keep it simple so potential clients can get the most value from it.

Post digital ads

Although this may incur added costs, posting ads on the Google Search Network and social media is a great way to maximize brand awareness and website traffic. In particular, pay-per-click campaigns can generate the highest ROI and drive more warm legal leads. All you need is to write an enticing ad copy that mentions your area of practice and location.

Using technology to your advantage helps your law firm develop a compelling online presence. You just need to use the right channels and methods for marketing your legal services.

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