Baker McKenzie is advising Unilever on the antitrust aspects of its sale of Suave in North America to private equity firm Yellow Wood Partners LLC, which closed May 1, 2023. The Suave beauty and personal care brand includes hair care, skin care, skin cleansing and deodorant products. Financial terms of the agreement are undisclosed.

Led by Creighton Macy, Chair of Baker McKenzie’s North America Antitrust & Competition Practice, the team includes Daniel Graulich, Duk-ki Moon, and Nandu Machiraju.

Suave will continue to be owned and operated by Unilever outside of the US and Canada.

Baker McKenzie’s Antitrust & Competition practice is the largest in the world with more than 300 practitioners across 60 offices and 43 countries. The practice is consistently recognized as a global leader. It is ranked Band 2 in Chambers Global for 2023 and as the No. 5 Global Elite firm in Global Competition Review’s 2023 list of premier competition practices, and was also rated by GCR as the No. 1 Cartels practice in the world. The US practice has grown rapidly in response to strong client demand, tripling in size in the last three years to 35+ lawyers.