Baker McKenzie has advised Dassault Systèmes’ subsidiary Centric Software, the Product Lifecycle Management (PLM) market leader, on the acquisition of Contentserv Group, a leading provider of product information management (PIM) systems. The buyer is Centric Software GmbH, a direct subsidiary of Centric Software Inc.; the major seller is the global private equity firm Investcorp Technology Partners (ITP). The transaction is still subject to regulatory approval and customary closing conditions.

“Thanks to our global and cross-practice group team, we were able to contribute to the success of this transaction on the legal side. The acquisition of the Contentserv Group will enable our client to drive further innovation,” cmmented Dr. Christian Vocke, lead partner on the transaction.

Dassault Systèmes SE is a multinational software developer headquartered in Vélizy-Villacoublay, France. With thirteen brands, powered by the 3DEXPERIENCE platform, Dassault Systèmes has a broad portfolio of software applications comprised of 3D modeling, simulation, social and collaborative applications and information intelligence applications. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, fashion, home, footwear, sporting goods, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Contentserv GmbH, based in Rohrbach/Ilm near Munich, enables brand manufacturers and retailers to manage their product content with the help of AI. Founded in 2000, the company has 14 offices in Europe, the USA and Asia. With merely 250 employees, the company provides its products to more than 1,600 brands in 90 countries around the world.