Ropes & Gray Advises NIQ in $1.05 Billion IPO

Ropes & Gray represented NIQ Global Intelligence and majority owner Advent International in NIQ’s $1.05 billion initial public offering. The pricing of the IPO was announced on July 22.

NIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Its global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend.

Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 430 investments across 44 countries, and as of March 31, 2025, had $94 billion in assets under management.

The team was led by capital markets partners Tom Fraser and Craig Marcus and capital markets associate Dayna Atkins, and included tax partners Andrew Howard, David Saltzman, and Sam Duncan, executive compensation & employee benefits partners Jenny Rikoski Whitney and Pascal Mayer, private equity partners Christian Westra and Victoria McGrath, CFIUS partner Emerson Siegle, and data, privacy & cybersecurity partners Rohan Massey and Fran Faircloth.