Linklaters has advised PostNord Strålfors on the acquisition of 21grams from Banqup Group (formerly Unifiedpost Group). The acquisition was cleared by the Swedish Competition Authority on May 30th, following a Phase II review and the transaction was finalized on June 5th.

PostNord Strålfors is a market leader in customer communication management and a vital component of the Nordic communication infrastructure. It handles over one billion transactions annually and generates SEK 2.2 billion in turnover (2024). Operating in Denmark, Sweden, Norway and Finland, PostNord Strålfors is part of the PostNord Group, a leading provider of communication and logistics services in the Nordic region.

21grams specializes in delivering customer communication solutions through digital and physical channels, focusing strongly on software solutions and postage optimization.

“The collaboration will enable us to deliver a significantly broader range of services with a strong Nordic reach. We see PostNord Strålfors and 21grams as a good match for further developing our offering in the customer communications segment.” says Ylva Ekborn, CEO, Strålfors Group.

“We are pleased to have advised PostNord Strålfors on its acquisition of 21grams—a deal that combines leading digital innovation with established market presence in the Nordic communications sector. This transaction highlights both the growing importance of digital solutions and our team’s collaborative approach” says partner Elisabet Lundgren.

Their team was led by partners Elisabet Lundgren (M&A) and Ina Lunneryd (Antitrust) and included partner Magnus Wennerhorn (Banking & Finance), counsel Fredrik Löwhagen (Antitrust), associates Ninab Yousif (Banking & Finance), Albert Danielsson, Adam Wahlén Winqvist, Emma Josefsson, and Doorsa Salehy (all M&A), Victor Sand Holmberg and Sophia Foon (both Antitrust).