DLA Piper has advised team.blue on a key investment in Kolsquare. This transaction represents a further step in team.blue’s expansion into the SaaS sector.
By leveraging team.blue’s capabilities and a franchise of 3.3 million SMB customers and 30,000 agencies, Kolsquare is accelerating its growth across product development and marketing, and gains access to various channels. team.blue will also support Kolsquare’s strategic acquisition ambitions, further fueling the company’s growth.
Following the acquisition of Metricool in September of this year, Kolsquare is the second strategic acquisition within team.blue’s newly created social media marketing cluster. With both transactions, team.blue is positioning itself in this highly topical business area.
Founded in 2018 in Paris, Kolsquare is Europe’s leading influencer marketing platform. With a team of over 50 experts, the company offers data-driven solutions to help brands scale their influencer marketing strategies by partnering with top creators. The platform uses big data, AI and machine learning to identify the best content creators and manage campaigns. The company operates in France, Germany, Spain, Italy and the UK.
team.blue is a leading digital enabler for businesses and entrepreneurs across Europe. The company is made up of more than 40 brands which serve more than 3.3 million customers. team.blue is a one-stop partner for web hosting, domains, e-commerce, online compliance, lead generation and application solutions with the aim to shape technology and provide customers with innovative online products and services.
Client Relationship Partner Dr Nils Krause comments: “This transaction is an important step in the expansion strategy of our client team.blue in the SaaS sector. Our international team worked closely together to complete this cross-border transaction quickly and efficiently. The deal has once again shown that we are one of the leading M&A practices in tech in many jurisdictions.”
DLA Piper has advised team.blue on a series of acquisitions across Europe in the past. This transaction marks the first time that DLA Piper has supported team.blue in France. The international DLA Piper team was co-led by partner Sarmad Haidar (Paris), senior associate Dan Li (Hamburg) and associate Morgane Le Duc (Paris, all Corporate/M&A). Partner Denise Lebeau-Marianna and associate Tess Muckensturm (both IPT/Data Protection) from Paris provided comprehensive advice on data protection aspects of the transaction.
